Territory Sales Manager - Greater Boston Position Summary: Trillium is seeking a dynamic and experienced Sales Manager to aid in growing our wholesale business segment in Massachusetts with a focus on Boston and North Shore communities. This role encompasses a comprehensive range of responsibilities, from planning and analysis, to lead development, and account management for our entire portfolio of world-class beer, spirits, and canned beverages. The ideal candidate will possess a proven track record of sales within the Alcohol Beverage Industry, demonstrate exceptional relationship-building skills, and have a keen understanding of market dynamics. This position is based in our Canton, MA location but is expected to be primarily in the market visiting accounts and prospects. This is a field-based, account-facing role. The ideal candidate must love being on the road 3–4 days a week, traveling continuously throughout the territory, and executing physical promotions The Sales Manager will report directly to the VP of Sales & Marketing. This role will receive a quarterly bonus tied to annually defined KPI's. Job Duties & Responsibilities Account Management & Business Development - Communicate and visit with current and prospective accounts weekly regarding product availability, manage expectations accordingly, and coordinate orders with Trillium’s logistics team. Most a-typical weeks will involve 1-2 administrative days in office, and 3-4 days in the Boston area market.
- Utilize proprietary tools, Salesforce CRM, and our Shopify driven wholesale e-commerce platform to effectively track customer interactions, accurately forecast sales, manage inventory, process orders, and provide exceptional customer service.
- Develop and maintain a thorough understanding of Trillium product offerings, our systems, and processes to inform account purchasing decisions that lead to mutual success.
- Monitor and assist with Accounts Receivable; ensuring compliance with State reporting laws.
- Actively participate in weekly sales meetings with prepared reports, market observations, and opportunity snapshots.
- Collaborate with the Marketing Department to activate key accounts for special events (i.e.- tap takeovers, collaboration dinners, tastings, etc.).
Planning & Analysis - Develop and maintain an accurate territory sales forecast to inform production needs.
- Carefully track and monitor sales performance versus quarterly and annual sales goals and KPIs.
- Regularly assess and modify plans based on market performance, product allocations, and inventory levels.
- Monitor competitive, consumer, and pricing trends to inform internal sales strategies.
- Conduct business review meetings with key accounts to ensure alignment and effectiveness.
Additional duties may be assigned as necessary. Desired Qualifications & Abilities Qualifications & Experience - 2 - 4+ years of B2B wholesale beverage alcohol or hospitality sales experience.
- Proficiency with Google Business Suite
- Ability to work nights, weekends, and occasionally travel overnight to support account activations.
- Ability to lift 50+ pounds, operate in sometimes confined spaces, and stand for long periods.
- DOT Certification within 30 Days of Hire
Knowledge, Skills & Abilities - Fundamental knowledge of Salesforce CRM or similar software capabilities and practices
- Demonstrated ability to build and maintain effective relationships with accounts, distributors, and team members.
- In-depth knowledge of on- and off-premise business in Massachusetts and the three-tier distribution system across the US.
- Adherence to strict timelines and responsiveness to business issues in a timely manner.
- Highly organized with the ability to multitask and balance multiple deadlines without micro-management.
Benefits - Medical, dental and vision benefits with no wait period
- Short term disability and life insurance
- 401k plan with generous match with no wait period
- Quarterly bonus tied to annually defined KPI's
- Paid time off
- Educational Reimbursement Program
- MBTA Pass discount
- PPE Reimbursement
- Trillium Comp Card
- Trillium discounts
- Philanthropy program
- Employee gym
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