Business Growth, Business Support, Calendar Management, Campaigns, Content Development, Content Management, Dairy Farming, Email Marketing, Flyers, Graphic Design, Marketing, Marketing Campaign, Marketing Strategy, Marketing/Sales Collateral, Metrics, Mobile Marketing, Performance Analysis, Retail, Short Messaging Service (SMS), Social Media, Test Plan/Schedule, Work From Home, eCommerce
From locally owned dairy farms to the tables of our customers, you can be part of the story behind The Creamery and the cheese loved by families across the United States.
However, our brand isn't just a product on a shelf. As team members we are dedicated to connecting with customers and creating an unforgettable experience at The Creamery.
Are you a creative storyteller with a strategic mindset and a passion for community? The Creamery is looking for a versatile Marketing Specialist to bring our brand to life across digital and physical spaces. This is a dynamic, hybrid role where you'll split your time between strategic remote work and "boots on the ground" content creation at The Creamery. You'll own our social media, elevate our email and SMS marketing, design eye-catching collateral, and find the human-interest stories-from our farmer-owners to our daily guests-that make our brand special. If you are a self-starter who loves variety, creativity, and data-driven growth, we want to hear from you!
JOB DUTIES AND RESPONSIBILITIES
Social Media Management & Content Creation
- Develop, execute, and evolve a comprehensive social media strategy.
- Create and manage monthly content calendars across all brand channels
- Concept, shoot, and edit engaging social content (photos, reels, TikToks, etc).
- Fully manage and own all social media communities and channels
- Track performance, report on analytics, and provide strategic recommendations for growth
Graphic Design
- Manage and execute incoming graphic design requests
- Design sales collateral, on-site signage, digital ads, event flyers, and other brand assets
Email & SMS Marketing
- Evolve and elevate our existing email and SMS marketing strategies
- Create, test, and manage targeted audience segmentations
- Design, write, and deploy all marketing campaigns
- Analyze campaign performance, reporting on metrics to optimize future outreach.
Community Building & Storytelling
- Be the "boots on the ground" storyteller at The Creamery-uncovering and sharing compelling stories about our guests, farmer-owners, team members, and heritage.
- Act as a brand ambassador, comfortably interacting with the community
Ecommerce & Retail Support
- Work cross-collaboratively with internal teams to drive and grow our ecommerce business
- Identify in-store marketing needs and promotional opportunities to support retail business growth
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Dairy Farmers of America Inc