The Hollywood Reporter: Social Media Producer

The Hollywood Reporter is seeking a highly creative, fast-moving Social Media Producer to create premium, social-first content around the biggest names and moments in entertainment.

This is a hands-on video and social content role that is equal parts creative and strategy. From red carpets and awards shows to film festivals, premieres, exclusive interviews, cover shoots and behind-the-scenes access, this producer will help capture and translate THR’s unparalleled access into compelling social content.

The ideal candidate has a strong creative eye, excellent editorial instincts and knows how to work confidently and professionally around high-profile actors, directors, producers, musicians, executives and other talent.

This person should be equally comfortable filming a celebrity interview on an iPhone, capturing behind-the-scenes moments at a THR cover shoot, quickly editing a red carpet clip, translating an editorial feature into an Instagram carousel, writing an irresistible caption and publishing content across multiple social platforms in real time.

You will work closely with THR’s Studio, editorial, video, photo and social teams to shape how The Hollywood Reporter shows up across Instagram, TikTok, YouTube, YouTube Shorts, Facebook, Threads, X and emerging platforms.

What You’ll Do

• Concept, shoot, edit and publish premium social-first content including Reels, TikToks, YouTube Shorts, videos, carousels and graphics, translating THR interviews, articles, exclusives, cover stories and breaking entertainment news into engaging social storytelling
• Own social publishing and platform optimization across Instagram, TikTok, YouTube, Facebook, Threads and X, creating strong captions, headlines, hooks, thumbnails and platform-specific packaging while helping maintain a consistent publishing calendar
• Produce real-time coverage from red carpets, premieres, awards shows, film festivals and major entertainment events, filming interviews with high-profile talent and quickly identifying and publishing compelling, funny, unexpected or newsworthy moments
• Capture exclusive behind-the-scenes content from THR cover shoots, photo and video shoots, roundtables, interviews and special events, developing creative concepts that give audiences access to candid and personality-driven moments
• Travel as needed for major festivals and entertainment events, including Cannes, TIFF and Sundance, creating and publishing planned and spontaneous social content from THR studios, lounges, premieres, panels, parties and talent interviews
• Shoot and edit polished social video on fast turnarounds, using iPhones and other production tools with a strong understanding of lighting, audio, composition and framing, and editing in Adobe Premiere Pro and other social editing platforms
• Help execute THR’s YouTube and YouTube Shorts strategy, identifying strong moments from interviews, roundtables, original franchises and THR’s video archive and optimizing content for discoverability, click-through rate and watch time
• Use analytics and audience insights to inform creative decisions and audience growth, while supporting sponsored campaigns, branded entertainment, custom activations and social coverage around client events when needed

Who You Are

• At least 3+ years of experience creating social media and video content for an entertainment, media, publishing or news brand
• Experienced and confident working around high-profile talent, publicists and entertainment industry professionals in red carpet, premiere, festival, awards show and live-event environments
• A social media native with a deep understanding of Instagram, TikTok, YouTube and other major social platforms
• A strong writer and visual storyteller who can create sharp captions, headlines and hooks and has an excellent eye for framing, composition and memorable moments
• Comfortable shooting polished content on an iPhone, identifying the strongest social moment within an interview or event, and editing and publishing quickly in real time
• Calm, professional and discreet in sensitive, fast-moving and high-profile environments, with strong editorial judgment
• Highly organized and able to manage multiple platforms, deadlines, shoots and deliverables while pivoting quickly as priorities change
• Deeply knowledgeable and passionate about entertainment, film, television, awards season and pop culture, and willing to travel for festivals, awards shows and special productions as needed

Preferred Skills and Experience

• Experience producing red carpet, celebrity interview and talent-driven social content
• Experience covering major film festivals, awards shows and entertainment events
• Experience working directly with talent representatives and publicists
• Proficiency in Adobe Premiere Pro; After Effects, CapCut, Photoshop or Canva experience is a plus
• Experience creating high-performing short-form video, Instagram carousels and behind-the-scenes content
• Experience growing YouTube, YouTube Shorts and other social audiences
• Familiarity with YouTube Studio, Instagram Insights, social analytics and audience development
• A portfolio demonstrating strong talent-driven social video, event coverage, BTS content and creative social storytelling

As PMC values in-person collaboration and team cohesion, employees work onsite four days a week and remotely one day a week, with a focus on maintaining a vibrant and inclusive culture. This position is based in Los Angeles.

A good faith estimate of the salary range is $70K - $80k upon hire. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The total compensation package for this position will also include other elements, a full range of medical, financial, and/or other benefits including 401(k) eligibility and paid time off benefits.

PMC is committed to the health and wellness of our employees. As part of our company-wide rollout of PMC’s paid healthcare plan, for this role the company pays 100% of the monthly health, dental and vision plan premiums for the employee and their family. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

It’s all About You…

PMC's comprehensive benefits package is thoughtfully designed to support every aspect of your life, empowering you to thrive both personally and professionally. We offer PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family. PMC also offers Flexible Spending Accounts (Healthcare, Dependent Care & Commuter), an Employee Assistance Program, Life Insurance, Short & Long Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match. Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials. As part of PMC's dedication to consistently meet employee’s needs, we are currently launching a new Flexible Vacation Policy.

About The Hollywood Reporter:
The Hollywood Reporter provides unparalleled access to and intelligence about the business of the entertainment industry, as well as the people and the culture behind it. THR is an urgent and timely blend of rigorous breaking news, analysis, investigative reporting, insightful features, as well as lively design and elegant, creative photography across multiple platforms — a high-octane 24/7 website, a luxurious weekly print magazine, video series, podcasts, exclusive events and robust social media accounts. THR sets the entertainment agenda, elevating and broadening the style and substance of the Hollywood conversation

About Penske Media Corporation (PMC) 

Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate monthly audience of more than 500 million people.  Since 2004, PMC has been a pioneer in digital media and owns over 300 live events, while reaching audiences across all screens. Penske Media is recognized, as one of the Top 100 Private Companies in the United States and North America. 

Our Companies & Brands 

• Iconic Media Brands (PMX): Variety, Rolling Stone, The Verge, Billboard, The Hollywood Reporter, WWD, SHE Media, Robb Report, Deadline, Eater, Sportico, ARTnews, Fairchild Media, VIBE, IndieWire, SB Nation, ARTFORUM, POPSUGAR, Gold Derby, BEAUTY INC, Art in America, Punch, The Dodo, and more.   

• Live Events & Experiences: The Golden Globes, SXSW, Academy of Country Music Awards (ACMs), Billboard Music Awards (BBMAs), Dick Clark's New Year’s Rockin’ Eve, SXSW London, American Music Awards (AMAs), and Latin Music Week.  

• Data & Analytics: Luminate, the premier music and entertainment data and analytics company.  

Global Footprint 

PMC and its subsidiaries are co-headquartered in New York and Los Angeles, with additional offices spanning 14 countries worldwide. 

Want to learn more? Visit www.PMC.com to explore our complete portfolio.