The Post and Courier, South Carolina's premier news source, is seeking a highly motivated college intern to work with our Audience Team and learn all facets of our digital engagement strategies aimed at increasing brand awareness and developing creative tactics to build lasting relationships within the communities we serve.
Responsibilities
Work with our Audience Engagement Team members across the state.
Engage with our audiences online and during in-person events, including AMAs, social media takeovers, and more.
Execute social media initiatives across our multiple platforms, including Facebook, Twitter, Instagram and TikTok.
Create video content both from provided video from reporters and through original coverage.
Check stories for proper SEO, headlines, links, recirculation pieces, etc.
Use analytics to make real-time digital decisions, such as sending a push notification for a story that is being widely read.
Help write and edit newsletters for our Upstate markets.
Assist reporters with video, social and engagement strategies.
Perform other duties as assigned.
Maintain a weekly journal of activity and attend check-in meetings as assigned.
Knowledge, skills and abilities
Strong interest in journalism.
Self-starter with the ability to work independently and within a collaborative, team environment.
Understanding of website analytics used to guide decisions, using platforms such as Google Analytics and Marfeel.
Background or understanding of HTML.
Basic video editing skills, particularly as it relates to social videos.
Knowledge of SEO best practices.
Ability to multi-task and quickly troubleshoot.
Strong writing skills.
Incredible attention to detail.
Capability of multi-tasking and balancing several projects at once.
Requirements, minimum education level and experience
Currently enrolled at Furman University.
Pursuing a Bachelor's degree in journalism, communications, marketing or related field.
Strong communication and interpersonal skills.
Strong organization and prioritization skills with excellent follow through.
Reliable access to internet service.
Numbers & Facts
Location
Columbia, South Carolina
Skills
Best Practicesunmatched
Brand Marketing (Branding)unmatched
Communication Skillsunmatched
Content Developmentunmatched
Detail Orientedunmatched
Editingunmatched
Establish Prioritiesunmatched
Facebook Application Developmentunmatched
Follow Throughunmatched
Google Analyticsunmatched
HTML (HyperText Markup Language)unmatched
Identify Issuesunmatched
Internet/Online Serviceunmatched
Interpersonal Skillsunmatched
Journalismunmatched
Marketingunmatched
Multiplatform/Cross-Platformunmatched
Multitaskingunmatched
Organizational Skillsunmatched
Search Engine Optimization (SEO)unmatched
Social Mediaunmatched
Team Playerunmatched
Twitterunmatched
Video Editingunmatched
Video Productionunmatched
Web Analyticsunmatched
Writing Skillsunmatched
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