- Leads PR and external communications for The RealReal across brand, corporate (including earnings), and regional initiatives
- Develops and executes communications plans tied to major milestones, seasonal campaigns, and product launches
- Positions The RealReal as a leader in luxury resale and a cultural force at the intersection of fashion, sustainability, and technology
- Drives thought leadership for the CEO and executive team, securing panels, podcasts, interviews, and op-eds on innovation, leadership, and sustainability
- Manages proactive and reactive media strategy, including during quiet periods and sensitive news cycles
- Direct all external-facing event strategyfrom concept to executionincluding production, press planning, and VIP handling
- Serve as gatekeeper for all press and speaking opportunities across the organization
- Manage external consultants and agency partners to ensure cohesive strategy and execution
- Guide internal stakeholders with messaging frameworks, briefing docs, and talking points
- Lead crisis communications and reputation management in collaboration with Legal and executive leadership
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