TikTok Shop - B2B Marketing Manager

With the rapid expansion of TikTok Shop's business in the U.S. market, the Marketing & Methodology team supports the platform's e‑commerce growth by building standardized marketing frameworks, data‑driven methodologies, and scalable go‑to‑market best practices. The team bridges strategic methodology with marketing execution, enabling cross‑functional teams to make consistent decisions, optimize resource allocation, and drive high‑impact, sustainable growth across markets and categories.ResponsibilitiesDevelop B2B marketing strategies to drive awareness, consideration, and adoption of TikTok Shop among U.S. sellers.Define unique value propositions and narratives based on seller insights, industry trends, and platform capabilities.Develop engaging marketing assets, including case studies, success stories, keynote presentations, and seller education materials.Plan and execute integrated B2B marketing campaigns across online and offline channels, including industry events, webinars, social media, partnership, and content programs.Partner with Account Management, Strategy, Product, PR teams and other key stakeholders to drive business alignments and build scalable go‑to‑market strategies across key segments.Manage marketing planning, budgets, KPI tracking, and business reviews to improve efficiency and impact.Minimum QualificationsBachelor's degree or above.5+ years of experience in B2B Marketing, Integrated Marketing, Digital Marketing, Communications, or related fields.Strong understanding of the U.S. e‑commerce ecosystem and B2B marketing landscape.Preferred QualificationsProven record of developing and executing marketing campaigns across multiple channels.Solid project management and stakeholder management skills.Comfortable working in a fast‑paced and highly collaborative environment.Experience in e‑commerce, marketplaces, or technology is preferred.CompensationThe base salary range for this position in the selected city is $115,520 - $209,380 annually. The total compensation package may vary based on qualifications, experience, and location, and can include discretionary bonuses, incentives, and restricted stock units.BenefitsDay‑one access to medical, dental, and vision insurance.401(k) savings plan with company match.Paid parental leave.Short‑term and long‑term disability coverage.Life insurance.Well‑being benefits.10 paid holidays per year.10 paid sick days per year.17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).Fair Chance & Equal OpportunityQualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. The following duties could impact the conditional offer of employment:Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;Exercising sound judgment.#J-18808-Ljbffr