TikTok Shop - Global Selling - Creator Strategy & Partnership Manager

About the team

With the rapid growth of TikTok Shop in the U.S. market, the Creator Operations team drives GMV by connecting high-potential products with U.S.-based creators. The team combines data-driven strategy, creator management, and campaign execution to optimize product promotion, enhance conversion, and scale sales efficiently. By bridging strategic insights with hands-on operations, the team enables high-impact, sustainable growth across verticals and creator segments.

Responsibilities

• Manage and develop relationships with top-tier commerce creators and creator agencies to drive sustainable GMV growth.
• Support creators in product assortment, content planning, and commerce strategy optimization.
• Design and execute short-term and long-term creator growth strategies, scaling creator supply and sales performance within the market.
• Define and implement Affiliate Program strategies aligned with business objectives, leveraging platform tools and services.
• Partner with cross-functional teams (Product, Operations, Marketing, Business Development) to continuously improve the creator experience on TikTok Shop.
• Plan and deliver creator programs, including campaigns, product launches, brand collaborations, and offline activations.
• Analyze creator performance metrics (e.g., conversion, engagement, content performance) and deliver actionable insights and recommendations.
• Build, document, and optimize internal processes, SOPs, and playbooks to support creator onboarding and ongoing growth.
• Identify and amplify successful creator case studies to increase creator business awareness and adoption.
• Serve as a primary point of contact to address creator issues, enhance satisfaction, and strengthen long-term partnerships.
• Represent TikTok Shop in partner and agency meetings, driving awareness and adoption of creator-led commerce solutions.
• Navigate ambiguity in a fast-paced environment while influencing internal and external stakeholders effectively.

Minimum Qualifications

• Bachelor's degree in Business, Marketing, Communications, or a related field.
• 2+ years of experience in creator management, influencer marketing, talent management, or content-based commerce.
• Experience working with creators, influencers, or creator agencies, preferably including high-performing or top-tier creators.
• Strong communication and interpersonal skills, with the ability to build trusted relationships.
• Highly motivated, results-oriented, and comfortable working under pressure in a dynamic environment.
• Experience creating structured documentation such as SOPs, playbooks, presentations, or operational guidelines.
• Collaborative team player with strong learning agility and adaptability.

Preferred Qualifications

• Experience with live-streaming commerce and/or short-form content-driven e-commerce platforms.
• Established creator and creator agency network.
• Strong analytical skills with the ability to interpret data and translate insights into growth strategies.
• Experience in affiliate programs, e-commerce, or monetization-focused creator operations.