TikTok Shop Manager - Remote or Hybrid NYC

TikTok Shop Manager - Remote or Hybrid NYC

BaubleBar designs accessories that make life more fun. Founded in 2010, the Company is known for its statement-making styles that create joy and bring people together. Today, BaubleBar's unabashedly optimistic perspective can be found acrossmultiple accessory categories that are sold direct to consumer and at 8,500+ retail stores globally.

We're looking for a TikTok Shop Manager to help us turn one of the fastest-growing platforms in retail into one of our biggest growth engines. This is a hands-on, builder role for someone wholoves TikTok Shop. We are looking for someone who can spot a hero product before anyone else does, knows how to turn a creator video into real GMV, and gets genuinely excited about testing a new hook, a new bundle, or a new LIVE format just to see what happens.

You'll own the day-to-day of our TikTok Shop business, from storefront and listings to creator and affiliate programs to working hand-in-hand with our agency partner and internal teams. You'll bring the expertise and the instincts; we'll bring the brand, the product, and a team that's ready to move fast with you. This is a true opportunity to make TikTok Shop your channel, to build it, scale it, and be the person everyone comes to when they want to know what's working.

The TikTok Shop Manager will grow and manage our TikTok Shop through creator partnerships, affiliate programs, livestreams, merchandising, and promotional campaigns. This role focuses on driving sales and improving performance by turning creator content into revenue. You will work closely with cross-functional teams to optimize operations and scale TikTok Shop as a key growth channel. The ideal candidate is analytical, hands-on, and passionate about TikTok and social commerce.

TikTok Shop Management

• Manage the day-to-day of our TikTok Shop Seller Center including listings, pricing, bundles, inventory visibility, and storefront merchandising
• Develop and execute strategies to optimize product pages, increase traffic and product deliverability, conversion rates, average order value, and revenue
• Keep an eye on account health, compliance, and customer experience metrics so nothing ever slows our momentum
• Test and optimize product offers, promotions, bundles, pricing strategies, and merchandising tactics
• Monitor platform trends, viral content opportunities, and TikTok Shop updates
• Troubleshoot operational issues and coordinate with TikTok support when necessary
• Lead product launches, seasonal campaigns, flash sales and promotional events
• Constantly provide test recommendations (offers, pricing, bundles, merchandising) and double down on what works

Grow Creators & Affiliates

• Recruit, onboard, and nurture a roster of creators and affiliates (directly, via agencies or talent managers) who genuinely love wearing (and talking about) our products
• Build commission structures and incentives that make BaubleBar the brand creators want to work with
• Coordinate seeding, gifting, sampling and activation programs that turns creators into true fans
• Track creator performance and identify opportunities to scale top-performing partnerships
• Maintain an active pipeline of creators aligned with brand goals and target audiences

Analytics & Reporting

• Monitor and report on key performance indicators and build dashboards that keep the whole team in the loop
• Turn data into action - Provide actionable recommendations based on performance insights. Track campaign effectiveness and identify areas for optimization

Be a True Cross-Functional Partner

• Work closely with Marketing, Creative, Ecommerce, and Operations to keep TikTok Shop aligned with everything else we're building
• Work closely with our agency partner and internal Paid Media team on TikTok Shop Ads, Spark Ads, and creator amplification
• Keep a pulse on ROAS, budget pacing, and what's actually moving the needle
• Share creator insights, customer feedback, and trend observations to support business growth
• Manage our agency relationship with clarity, candor, and a true partnership mindset

Livestream Commerce

• Help plan and run TikTok LIVE shopping events, from product selection to promos to creator coordination
• Dig into the data after every LIVE to find what drove engagement and sales, identify opportunities to improve and bring those learnings to internal teams to maximize livestream effectiveness

Required:

• 3+ years of experience in ecommerce, social commerce, influencer marketing, affiliate marketing, marketplace management, or digital marketing
• 1–3+ years of hands-on TikTok Shop experience. You know Seller Center and Affiliate Center inside and out
• Strong understanding of TikTok trends, creator ecosystems, and social commerce best practices
• Experience managing creator partnerships, affiliate programs, or influencer campaigns
• A genuine love of TikTok culture, trends, and the "why is this working" instinct that comes from actually being on the app
• A track record of growing creator and affiliate programs that actually drive revenue
• Sharp analytical instinct - You can read and interpret the data, provide recommendations and know what to do next
• Excellent communication and relationship-building skills / abilities with creators, agencies, and your own team
• Ability to manage multiple projects and priorities simultaneously
• Familiarity with TikTok Shop Ads, Spark Ads, and paid social campaigns

Preferred:

• Experience with Shopify, Amazon, or other ecommerce platforms
• Experience in beauty, fashion, wellness, fitness, lifestyle, or consumer products
• Experience supporting or running TikTok LIVE commerce initiatives
• Experience working with agencies, creators, or affiliate networks

What We Offer:

• Starting salary range for this role is $85,000-$95,000. Starting offer within that range will factor in work location, skills, background and years of relevant experience
• Generous benefit package including: Outstanding company contribution towards employee premiums for Medical, Dental and Vision Insurance, PTO, 10 paid Company Holidays, Company paid Life Insurance & more!
• Company laptop, free monthly product allowance and employee discounts