OVERVIEW
The TikTok Shop Media Specialist is a critical role within the TikTok Shop team at SharkNinja, playing an essential part in driving profitable growth through social commerce. This role is fully dedicated to the strategy, development, and execution of TikTok Shop media, with a strong focus on performance, creator-led commerce, and conversion.
Reporting into the TikTok Shop organization, this role will work closely with TikTok Shop leadership to drive media performance, including a strong focus on CAM efficiency and optimization. The Specialist will also partner with the TikTok Commercialization team to ensure media strategies support platform priorities, scaling opportunities, and revenue growth.
In addition, this role will collaborate with internal Digital Media and Social teams to ensure TikTok Shop media efforts are integrated into a broader full-funnel media strategy, while maintaining clear ownership of TikTok Shop media execution and performance.
You will collaborate cross-functionally with teams including Digital Media, Social, Digital Experience, Brand, Product Marketing, Research & Analytics, Finance, the TikTok Affiliate Lead, and the TikTok Commercialization team to ensure TikTok Shop activations are collaborative, organized, on schedule, and impactful to the growth of SharkNinja brands.
This is an excellent opportunity for a hands-on TikTok Shop media specialist looking to deepen their expertise in a fast-paced, results-oriented environment that values testing, innovation, and a blue-sky mentality.
RESPONSIBILITIES
Own day-to-day management, execution, and optimization of TikTok Shop media campaigns to meet ROAS, revenue, growth, and CAM efficiency targets.
Work closely with TikTok Shop leadership to identify opportunities to improve CAM efficiency, scale performance, and unlock incremental growth.
Partner with the TikTok Commercialization team to align media strategy with platform initiatives, scaling opportunities, and revenue-driving programs.
Develop and refine TikTok Shop media strategies that drive lower-funnel conversion while supporting broader full-funnel marketing objectives.
Collaborate with Digital Media and Social teams to align TikTok Shop media with upper- and mid-funnel initiatives, ensuring a cohesive consumer journey.
Partner with the TikTok Affiliate Lead to align paid media amplification with creator and affiliate content strategies.
Actively manage and optimize campaign structure, bidding, budgets, and creative rotation within TikTok Ads Manager and TikTok Shop tools.
Identify and recommend innovative opportunities to challenge the norm and improve efficiency, scale, and profitability within TikTok Shop.
Support TikTok Shop media strategy for new product launches, including testing, learning agendas, optimization, and scaling.
Analyze performance data to uncover insights, share learnings with leadership, and translate findings into actionable optimizations.
Manage timelines, budgets, billing, and deliverables with key partners and platform stakeholders.
REQUIREMENTS
Bachelor's degree
Positive, professional, enthusiastic, and team-oriented attitude
1+ year of hands-on experience managing TikTok media and/or TikTok Shop campaigns (required)
2-3 years of digital marketing or social media experience
Direct experience working in TikTok Ads Manager and TikTok Shop tools (required)
Strong understanding of performance marketing fundamentals, including ROAS, CPA, CAM efficiency, conversion rate, and revenue optimization
Experience supporting or amplifying creator and affiliate content within TikTok Shop or paid social environments
Proactive, resourceful, and driven problem solver with the ability to analyze data and surface actionable insights
Highly organized with strong attention to detail; able to manage multiple campaigns in a fast-paced, dynamic environment
Comfortable working cross-functionally and taking ownership within clearly defined swim lanes
Fluency with Microsoft Office Suite/Excel required; experience with BI, reporting, or analytics tools encouraged
TikTok Ads, TikTok Shop, or paid media certifications are a bonus