TikTok Shop - Platform Campaign Manager

About the team

The Platform Campaign Team is responsible for end-to-end management of campaign strategy and execution, ensuring alignment with business objectives and smooth cross-functional collaboration. This team seeks a strategic thinker with strong collaboration skills, proven experience in campaign operations and management, and the ability to deliver results in a fast-paced environment. The ideal candidate has a background in strategy planning, project management, or related fields, with a solid understanding of the e-commerce landscape.

Responsibilities

• Conceptualize, develop and execute e-commerce platform-level campaign projects, including major shopping festivals (e.g. Black Friday), seasonal campaigns (e.g. Summer Sale) and other major cross-category campaigns, responsible for platform-wide sales and ecosystem growth.
• Manage end to end campaign strategies including promotion & subsidy, seller & creator registration, content growth and resource integration, manage budget consumption and ROI efficiency.
• Collaborate and coordinate across stakeholders, including working with account managers, creator managers, and all other cross functional teams (e.g. user research, PR, designers, product team, R&D team etc) for campaign implementation and optimization.
• Conduct data analysis on campaign performance and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships and activations that enhance campaign performance.

Minimum Qualifications

• Bachelor's degree in Marketing, Media, or a related field.
• Excellent in project management skills, cross-functional communication and coordination.

Preferred Qualifications

• Strong social media exposure and marketing ability across multiple platforms.
• Familiar with TikTok short video and live-streaming eco-system is a plus.
• Result driven, strategic thinking, data-driven, and hands-on.
• Established experience in the e-commerce industry, campaign, strategy and operational experience preferred.