TikTok Shop - Scale Creator Growth& Strategy Manager

About the Team The global eCommerce US operation team aims to deliver high quality products together with a unique customer experience via TikTok. The role is responsible for building the TikTok Ecommerce partnership for the TikTok e-commerce business in the US. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join

About the Role Our ideal candidate is an self-starter with the ability to creatively connect brands, creators, content, and commerce. We are looking for individuals who are inspired by big ideas - and welcome those who thrive in ambiguity and disruption. The Category Creator Specialist will serve an essential function for merchant operations, with a primary focus on driving growth and success of our merchants via creator engagement. The role has a broad scope from managing content programs and creator identification and onboarding, merchant content strategy development & execution and optimization. The position plays a central role in supporting all elements of creator strategy, affiliate development, and content programs for our top TikTok Shop merchants. We re onboarding some of the world s largest, most exciting and on trend brands in one or more categories and need a strong partner-connector who can help these brands find their creative voice to reach and inspire the next generation of customers.

Responsibilities

• Partner with Category Managers and top merchants within one or multiple categories to understand their content & commercial strategy; design content programs tailored to their unique needs; and identify and activate creators to achieve the best results for the merchant.
• Develop and execute a comprehensive creator marketing strategy aligned with merchants audience reach, engagement, and conversion goals.
• Recruit creators who align with merchants values, target audience, and product offerings.
• Develop effective creator briefing templates and materials to accelerate the production process.
• Manage the creator sampling process end-to-end, and measure/optimize availability, speed, and conversion.
• Own creator-facing engagements for merchants and partner with Category Managers to resolve issues; develop scalable processes as the business. grows
• Monitor and analyze creator-generated content and performance data to build best-practice models for content mix (brand, creator, paid), scale, and optimization.
• Maintain a pulse on popular products, current e-commerce tactics, and overall industry trends within relevant categories.
• Collaborate with fellow TikTok Creator teams to share best practices and identify new resources, tools, and program opportunities. Minimum Qualifications
• Bachelor's degree in Business, Economics, Marketing, Data Science, or a related field.
• Experience in influencer or creator marketing, digital marketing, or category management in E-commerce.
• Strong attention to detail, analytical mindset, and creative problem-solving skills.
• Ability to thrive in a fast-paced, ambiguous environment with a growth mindset.
• Excellent communication, interpersonal, and relationship-building skills.
• Experience partnering with brands or commerce platforms to execute, optimize, or scale influencer and affiliate programs.

Preferred Qualifications:

• Proven track record of successfully managing category accounts; expert in industry trends, emerging creators/the creator ecosystem, and retail seasonal flow to drive content commerce.
• Experience at a leading consulting firm or prominent Ecommerce platform is a plus.
• Experience as a creator/influencer or with content creation, video production, and editing is a plus.
• Knowledge and experience in content commerce and live shopping is a plus.
• Familiarity with analytical tools (Excel, Tableau, Alteryx, etc.) and programming languages (SQL, Python, etc.) is a plus.