Own and grow Zulay Kitchen’s entire TikTok presence, with a strong focus on TikTok, content strategy, creators, and affiliate revenue. This person will be responsible for building the strategy, identifying winning creative, growing our creator/affiliate network, and turning TikTok into a major revenue channel.
Key Responsibilities:
Own the overall TikTok and TikTok Shop strategy.
Develop creative concepts, hooks, trends, and content strategies that drive views and sales.
Recruit, onboard, and manage TikTok creators and affiliates.
Build and maintain strong relationships with high-performing creators.
Create content briefs and creative direction for creators.
Track content, affiliate, and TikTok Shop performance and optimize based on results.
Identify winning products, creators, and content and scale what works.
Stay on top of TikTok trends, viral content, sounds, and platform changes.
Work with the paid media team to identify organic content that can be scaled through advertising.
Set goals and KPIs for TikTok growth, content production, creator partnerships, and revenue.
Build systems and processes for consistently producing high-performing TikTok content.
The person we're looking for:Someone who lives on TikTok, understands what makes content go viral, knows how to turn attention into sales, and has experience managing creators/affiliates. They should be both creative and highly commercially minded.
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Numbers & Facts
Location
Clearwater, FL
Skills
Advertisingunmatched
Affiliate Marketingunmatched
Content Developmentunmatched
Creative Briefunmatched
Performance Metricsunmatched
Performance Tuning/Optimizationunmatched
Salesunmatched
Set Goalsunmatched
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