Trade Show Event Manger

Description

Key Responsibilities

•  Develop and execute the company's annual trade show and events strategy in support of marketing, sales, and business development objectives.
• Plan, manage, and execute trade shows, conferences, client events, sponsorships, and executive hospitality programs from concept through post-event evaluation.
• Oversee all event logistics, including venue selection, vendor management, contract negotiations, travel, accommodations, exhibit shipping, signage, promotional materials, and on-site operations.
• Manage event budgets, forecasts, purchase orders, vendor invoices, and expense reconciliation to ensure financial accountability and cost-effective execution.
• Serve as the primary point of contact for all assigned events, ensuring a high-quality experience for executives, clients, prospects, and attendees.
• Partner with Marketing, Sales, Business Development, and Communications teams to align event strategies, branding, messaging, and lead generation efforts.
• Coordinate booth design, event collateral, promotional items, registration platforms, digital event tools, and attendee communications.
• Manage executive schedules, customer meetings, hospitality events, and entertainment logistics during conferences and trade shows.
• Capture and report event leads through IFS or other CRM systems while supporting timely sales follow-up and lead conversion.
• Evaluate event performance by tracking budgets, attendance, lead generation, and other key performance metrics, providing recommendations for continuous improvement.
• Research industry trends, trade associations, and sponsorship opportunities to maximize brand visibility and business growth.
• Travel up to 30% as required to support trade shows, conferences, client events, and other business needs.  

Skills, Knowledge and Expertise

• Strategic event and trade show management.
• Project management with the ability to manage multiple concurrent initiatives.
• Vendor sourcing, contract negotiation, and relationship management.
• Budget planning, forecasting, and expense management.
• Executive stakeholder and client relationship management.
• CRM and lead management systems (IFS or equivalent).
• Strong written, verbal, and presentation communication skills.
• Exceptional organizational and time management skills.
• Analytical thinking with the ability to measure event effectiveness and ROI.
• Ability to work independently while collaborating across multiple departments.
• Proficiency in Microsoft Office Suite and event management technology.
• Ability to travel as business needs require.

•  5-8 years of progressive experience managing corporate trade shows, conferences, or large-scale marketing events.
• Demonstrated experience independently managing multiple events, vendor relationships, budgets, and project timelines simultaneously.
• Experience supporting executive-level events and customer-facing programs preferred.

• Bachelor's degree in Marketing, Communications, Hospitality Management, Business Administration, Event Management, or a related field preferred.
• Equivalent combination of education and professional event management experience may be considered in lieu of a degree.  

• None required for this role.  

• Corporate event planning and trade show management best practices.
• Contract administration and vendor management processes. 
• Budget planning, forecasting, and financial management.
• Event marketing strategies and lead generation methodologies.
• CRM systems, event technology platforms, and registration software.
• Brand management, exhibit design, signage, and promotional product procurement.
• Hospitality, executive event planning, and VIP guest management.
• Logistics management, shipping coordination, and exhibit operations.
• Trade association structures and industry conferences within commercial, construction, restoration, or related industries.
• Event performance measurement, analytics, and ROI reporting.  

• Passionate about delivering exceptional event experiences.
• Highly organized with exceptional attention to detail.
• Self-motivated with a strong sense of ownership and accountability.
• Resourceful and adaptable when managing changing priorities and unexpected challenges.