Beverages, Brand Marketing (Branding), Communication Skills, Customer/Client Research, Driver's License, English Language, Field Marketing, Frequently Asked Questions (FAQ), Grocery Stores, Interpersonal Skills, Loyalty Programs, Marketing, Multilingual, Music, Realtime Communications, Reimbursement, Restaurant, Retail, Sales, Sales Support, Social Media, Spanish Language
Location: Miami, Florida, United States
Function: Commerce
1. Job Scope & Responsibilities
Main Responsibilities:
• Represent the La Tropical brand at retail tastings, on-premise activations, sporting events, and local festivals
• Educate consumers on La Tropical's brand story, products, and unique Miami roots
• Sample products responsibly, adhering to all alcohol guidelines and ID verification protocols
• Set up and tear down branded displays and promotional materials at events
• Capture content for social media and assist with light promotion via personal accounts (optional but encouraged)
• Communicate real-time execution updates and consumer feedback
Goals for the Role:
• Drive brand awareness and trial through face-to-face sampling experiences
• Support sales efforts by increasing velocity and repeat purchases
• Build local brand loyalty and enhance visibility in key markets
• Provide market insights and feedback to the brand team
Work Locations/Events:
• Liquor stores and supermarkets (e.g., Total Wine, Publix, ABC Fine Wine & Spirits)
• On-premise accounts (bars, restaurants, lounges)
• Large-scale events such as Miami Marlins games, Wynwood Art Walks, or music festivals
• Community events and cultural celebrations
Feedback Reporting:
• Yes, Brand Ambassadors will submit brief recaps after each event, including photos, consumer reactions, and estimated samples served
• Reports will be submitted via a shared Google Form or email to the local Field Marketing Manager within 24 hours post-activation
Work Style:
• Primarily independent, with occasional team activations alongside other ambassadors or sales reps
2. Requirements & Profile
Ideal Background:
• Prior experience in experiential marketing, promotional modeling, hospitality, or alcohol/beverage sampling
• Sales or marketing students/recent grads are a plus
• Bilingual (Spanish/English) preferred, given the South Florida market
Soft Skills / Personality Traits:
• Outgoing, confident, and charismatic
• Comfortable approaching and engaging with diverse groups of people
• Reliable, punctual, and professional
• Strong communication and interpersonal skills
• Passionate about craft beer and Latin culture
Required Certifications / Licenses:
• TIPS or SafeServe Alcohol Certification (can be completed prior to first activation)
• Valid Driver's License and access to reliable transportation
Typical Working Hours:
• Primarily Evenings and Weekends (Thursday-Sunday activations)
• Some weekday evening events or retail tastings (4-8 PM range)
• Shifts typically 3-5 hours depending on activation
Travel/Event Reimbursement:
• Yes, mileage and parking expenses will be reimbursed (with receipts or mileage log) for events that require personal transportation
3. Candidate FAQ Preparation
Growth Opportunities:
• Yes. High-performing ambassadors may be considered for part-time field marketing, sales support roles, or full-time opportunities with La Tropical or Heineken USA
Company Products & Gear:
• Branded apparel and gear provided for activations (shirts, hats, etc.)
• Samples provided for events but not for personal use
What Makes This Role Unique:
• Represent one of Miami's fastest-growing craft beer brands backed by Heineken USA
• Be part of a vibrant and passionate team bringing La Tropical's Latin heritage and bold flavors to life
• Flexible hours and a fun, fast-paced environment centered around community, culture, and craft beerH
Heineken
Identifying, developing and retaining talent is one of HEINEKEN USA's priorities. We want to build a reputation for an exciting workplace in which you continue to be challenged and can realize your professional ambitions. We are dedicated to developing your talents and providing you with career growth and job opportunities.
Providing the finest brands of beer around the world to bring enjoyment to adult consumers is our passion. To achieve this lofty goal, HEINEKEN USA is seeking to attract and retain the highest quality workforce.
HEINEKEN is delighted to unite and celebrate various cultures around the world. Whatever their roles, each and every HEINEKEN employee helps to bring relaxing and unforgettable experiences to people everywhere. We're proud that our team reflects the earth's diversity and many attitudes. Clearly, HEINEKEN is more than a place to work, it's made of people like you and me. We're proud to be HEINEKEN.