U.S. Customer Communications CoordinatorJob Reference twinkl/TP/29541/1527Number of Positions:1Contract Type:Full TimePermanent, full-time$55,000 - $58,000 Dependent on ExperienceWorking Hours:37.5Location:East-Coast U.S., RemoteJob Category:GrowthRegion / Division:GlobalBusiness Unit:Not ApplicableJob IntroductionLocation: USA- 100% Remote / Home Working (Must permanently live in U.S. & have the right to work without restrictions to apply for this role)Preferred Time Zones: EST or CSTPay Rate: $55,000 - $58,000Contract: Permanent, full-timeHours of work: 37.5First things first! What is Twinkl? What is Twinkl's mission?Twinkl is here to "help those who teach." It's what brings us to work every day. We're proud to create educational resources that can be used at each step of a child's learning journey.Our award-winning resource collection - created by teachers for teachers - provides unlimited supplementary digital and printable teaching resources at an unbeatable value.We have over a million editable resources, and new content is added every day. Don't see what you need? Just ask! We make bespoke resources for our members as part of our world-class customer service promise to help those who teach.We support educators and children around the world, and we're committed to transforming lives through education.Whoever you are, whatever you teach, Twinkl is here for you!The Role:At Twinkl, our mission is simple: help those who teach. As a Customer Marketing Coordinator, you'll play a key role in bringing that mission to life through thoughtful, engaging communications that connect educators with the resources they need.You'll work closely with theSenior Customer Marketing Managerto plan, build, and launch email campaigns that help educators discover new resources, get more value from their membership, and stay inspired in their teaching journey.You'll be joining a small but mighty U.S. marketing team, where everyone rolls up their sleeves, collaborates closely, and gets to see the impact of their work in real time!. This is a great opportunity for someone who wants hands‑on experience inlifecycle marketing, CRM campaigns, process improvements, and customer engagementwhile learning how marketing works in a fast-moving, startup‑style environment.We're looking for someone who iscurious, proactive, and a little scrappy.If you enjoy figuring things out, improving processes, and helping campaigns run smoothly from idea to send, you'll fit right in.Key Responsibilities:Email & Campaign ExecutionBuild and schedule customer email campaigns, including weekly newsletters, product announcements, and lifecycle campaignsCoordinate campaign setup within the CRM, ensuring segmentation, personalization, and timing are correctConduct campaign QA and testing to ensure accuracy across links, personalization, and designWork with global teams to ensure campaigns are scheduled and deployed correctlyCampaign DevelopmentCreatively support the development engaging email campaigns aligned to customer needsHelp surface relevant Twinkl resources, seasonal content, and educator trends for campaignsAssist with campaign copywriting and email content creationPerformance & OptimizationTrack campaign performance including open rates, CTR, and engagementSupport A/B testing efforts to improve subject lines, layouts, and messagingShare insights and recommendations to continuously improve campaign performancePartner with content teams to identify high-quality resources to feature in campaignsSupporting template evolution by identifying design opportunities to improve our brand awarenessCollaborate with CRM and data teams towards accurate audience segmentationProcess & Operational SupportHelp maintain the campaign calendar and scheduling workflowsIdentify opportunities to streamline processes and improve campaign executionSupport documentation of campaign processes and CRM workflowsAbout YouYou have 2–4 years of experience in marketing, CRM, or email marketingYou have hands‑on experience working with CRM platforms and audience segmentationYou're someone excited about presenting your work and learnings to your team!You're excited to grow your skills in customer marketing and lifecycle strategyYou're organized and detail‑oriented, with a strong eye for accuracy before campaigns go outYou're resourceful and proactive, enjoy solving problems.You have experience representing a brand at events, conferences, or booths, and enjoy engaging directly with educators or customersBonus ExperienceExperience supporting content marketing or digital campaignsStartup experienceHave a background in teaching or education, or experience working closely with educatorsWhy Join Twinkl?You'll be joining a mission‑driven team working to support educators and students around the world. You'll gain hands‑on experience across CRM, lifecycle marketing, and customer engagement, while helping teachers access the resources they need to inspire the next generation.#J-18808-Ljbffr