UPS Digital Demand Generation Marketing Manager
UPS
Savannah, GA
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JOB DETAILS
SKILLS
Analysis Skills, Artificial Intelligence (AI), Automation, Benchmarking, Business-to-Business (B2B) Marketing, Campaigns, Communication Skills, Cross-Functional, Cross-Selling, Customer Acquisition, Customer Relations, Customer Relationship Management (CRM), Customer Relationship Management (CRM) Systems, Customer Support/Service, Customer/Consumer Behavior, Data Science, Demand Generation, Establish Priorities, Leadership, Market Segmentation, Marketing, Marketing Automation Software, Marketing Strategy, Marketing/Promotional Messaging, Onboarding, Organizational Skills, Outbound Marketing, Partner Sales, Performance Analysis, Performance Metrics, Performance Tuning/Optimization, Product Marketing, Product/Service Launch, Project/Program Coordination, Project/Program Management, Revenue Planning, Sales, Sales Campaigns, Sales Closing Skills, Sales Operations, Sales Prospecting, Sales Strategy, Sales Support, Team Lead/Manager, Team Player, Trend Analysis, United States Citizen
LOCATION
Savannah, GA
POSTED
Today
Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrow-people with a unique combination of skill + passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level.
Job Description:
Job Description
UPS Digital is seeking a Demand Generation Manager to own and evolve our outbound and lifecycle demand programs, ensuring strategic intent, campaign quality, sequencing and commercial growth. This role is responsible for designing, executing, and optimizing targeted acquisition and cultivation campaigns to drive acquisition, utilization, penetration, and cross-sell opportunities.
The Demand Generation Manager orchestrates outbound and lifecycle efforts to ensure they are aligned to GTM priorities, product launches, customer segments, and sales motions. Working closely with Product Marketing, Marketing Operations, Data Science, and Sales, this highly cross-functional role provides the campaign leadership, lifecycle perspective, and operational rigor needed to translate strategy into coordinated programs that scale over time and drive measurable customer engagement and pipeline impact.
Success in this role directly impacts pipeline efficiency, customer adoption and expansion, and enables more effective sales engagement.
Key Responsibilities
Demand Generation Strategy and Campaign Leadership
- Define demand generation strategy and campaign priorities across outbound and lifecycle programs, ensuring alignment with business priorities, new product launches, and commercial focus areas.
- Translate annual revenue and pipeline targets into clear demand generation goals, including campaign-level objectives and benchmarks, and track performance throughout the year to inform optimization and prioritization decisions.
- Develop targeted nurture campaigns to retarget closed/lost prospects and customers, maintaining engagement over time and improving downstream conversion to sales-ready opportunities.
- Continuously refine outbound strategies based on sales feedback, campaign performance data, and observed customer behavior.
- Serve as the primary owner of ZoomInfo intent and persona configuration, monitoring performance and updating keywords, buying groups, and signals as products, messaging, and GTM campaigns evolve.
- Serve as the primary point of contact for Sales partners on demand generation programs, establishing regular feedback loops to assess campaign performance, lead quality, and customer engagement.
- Lead lifecycle marketing efforts focused on increasing customer utilization, penetration, and retention across priority segments.
- Design and execute campaigns targeting existing customer base across key lifecycle stages, including onboarding, adoption, advocacy, and renewal
- Manage and broaden the New Customer Care program as new products and enhancements are launched to ensure early customer awareness and engagement
- Provide strategic guidance on audience definitions and targeting strategies, ensuring alignment with GTM targets and KPIs
- Collaborate with Marketing Operations to operationalize audience logic, lifecycle triggers, suppression rules, and automation workflows through CRM enhancements and new model builds.
- Maintain oversight of audience quality to ensure campaigns support Sales effectiveness.
- Monitor campaign performance against defined goals and benchmarks, identifying trends, gaps, and opportunities to improve conversion, engagement, and downstream pipeline impact.
- Continuously test and optimize campaign elements including messaging, offers, timing, and sequencing based on performance trends and sales feedback.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in demand generation, lifecycle marketing, or B2B outbound campaign roles.
- Strong understanding of segmentation, audience strategy, and lifecycle marketing principles.
- Experience working within marketing automation platforms and CRM systems in partnership with Marketing Operations.
- Highly organized project manager capable of managing multiple campaigns, stakeholders, and timelines simultaneously.
- Analytical mindset with the ability to turn performance data into clear, actionable improvements.
- Experience designing customer marketing programs focused on adoption, expansion, and cross-sell.
- Familiarity with AI- or data-driven audience tools and automation frameworks.
- Comfort operating in a matrixed environment with shared ownership across marketing, sales, and operations.
- Experience contributing to GTM planning, launch execution, or integrated campaign models.
- Strong communication skills with the ability to influence without direct authority.
Employee Type:
Permanent
UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.
Other Criteria:
UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.
Basic Qualifications:
Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.
About the Company
U
UPS
Working for UPS
Where are you headed? If you’re ready to get what you want out of your job — out of your life — the smart route is at UPS. As a growing, dynamic Fortune 50 organization, we have the kind of opportunities that will help you go as far as your ambition will take you. So if you’re looking to start on a rewarding future, we’ll get you moving in the right direction.
Here at UPS, we have many positions available, from Hourly Part-Time Package Handlers and Seasonal positions, to Drivers, Mechanics, and full time Professional opportunities. We have professional roles available in Marketing, Information Technology, Sales, Engineering, Finance & Accounting, Customer Solutions, and Global Business Services.
Every day, we choreograph the infinite movements of goods, funds, and information in more than 200 countries and territories.
From our early roots as a Seattle, Washington bike-messenger company to our present day, multi-billion-dollar global corporation, our team has held a singular focus – empowering commerce around the world. We have become the world's largest package delivery company and a leading global provider of specialized transportation and logistics services.
From global giants to local mom and pop businesses, we improve distribution networks and manage supply chains to help our customers to do what they do best. That’s how we make the world work better. And that’s how we build better careers and reward people like you for doing what they love to do most. Join us!
Our Mission
Empowering careers & commerce around the globe takes more than the concerted efforts of innovative thinkers, collaborative teammates & incredible technology. It calls on the values, purpose & mission that have driven us right from the start. We build on our legacy as a caring & responsible corporate citizen through the conduct of our people and company in the communities we serve. Inspire our people & business partners to do their best, offering opportunities for personal development & success.
COMPANY SIZE
10,000 employees or moreINDUSTRY
Transport and Storage - Materials
FOUNDED
1907
WEBSITE
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