The Financial Times is one of the world's leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you're given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.In our warm, collaborative culture, you'll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you'll discover new skills and forge a career that can take you anywhere.Our commitment to a fair and inclusive workplaceAt the FT, we are committed to creating a fair and inclusive workplace where everyone has equal opportunity to succeed. We welcome and value different perspectives and strive to ensure all employees are heard and supported. We believe people do their best work when they can be themselves and have the flexibility they need to balance their work and personal lives. We are an equal opportunity employer and align with all applicable laws prohibiting discrimination.The role / Position overviewFT Live US is seeking a motivated and dedicated Marketing Executive to support the US Marketing Manager. This role operates at the front line of FT Live's relationship with delegates and involves close collaboration with multiple Financial Times departments to implement impactful marketing campaigns.You will be responsible for attracting high-quality attendees to flagship hybrid and virtual events, driving delegate revenue and registrations, and ensuring strong audience engagement.While based in the US, you will be part of FT Live's global marketing team, working closely with colleagues in London and Hong Kong.Key responsibilitiesPlan, coordinate, and execute effective 12-month marketing plans to ensure products reach target audiences at optimal timesDevelop and deliver multi-channel marketing campaigns across websites, email, digital advertising, SEO, social media, traditional media, influencers, and PRDrive lead generation initiatives contributing a minimum of 20% of delegate revenueBrief, build, segment, and analyze data to attract new audiencesBuild and update event microsites using CMS toolsCoordinate creative production including print, social assets, and digital adsDesign and deploy engaging email campaigns aligned with event brandingLive Event Delivery SupportDevelop briefs for videographers and photographers and oversee on-site execution (e.g., vox pops, wrap-up videos)Create and schedule real-time event communications, including email campaigns and app notificationsProvide on-site support, including managing registration and attendee check-inDesign and manage rebooking campaigns for future eventsCampaign Analysis & ReportingReport weekly on audience engagement and booking trendsConduct year-over-year analysis across marketing channelsProduce post-event reports including metrics, imagery, and video contentDeliver detailed post-event analysis to inform future event strategyRequired skills / experience1–2 years of professional marketing experience, preferably in events or a media organizationStrong organizational skills with the ability to handle multiple priorities in a fast-paced environmentExperience with data segmentation and audience development strategiesUnderstanding of SEO and strong copywriting skillsHigh energy, proactive attitude, and goal-oriented approachStrong analytical and time-management skillsDemonstrated initiative in self-development and continuous learningHigh attention to detail and ability to perform under pressureExperience providing administrative supportStrong communication skills with the ability to build relationships across all levels (internal and external)Proficiency in Google Docs, Sheets, and Microsoft ExcelUnderstanding of budgeting and sound judgment in financial decisionsFamiliarity with AI tools such as ChatGPT or Duet AI is a plusWhat's in it for you? Our benefitsOur benefits vary by location, but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, health coverage, 401k and company match, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.We've embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person collaboration and learning. We are also open to accommodating flexible working patterns where feasible.AccessibilityWe are a disability confident employer and Valuable 500 signatory. Please let us know if you require any reasonable adjustments or personalisation as part of the application process or to enable you to attend an interview.Further informationThis position pays $25–30 per hour . To ensure pay fairness, the successful candidate will be offered a salary within the estimated range based on considerations including skills, experience, training, certifications, and business needs. The disclosed range is for our NYC office and has not been adjusted for other locations.Use of AIAt the FT, we embrace innovation and the use of technology and appreciate that individuals may use AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.#J-18808-Ljbffr