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Skills
Advertisingunmatched
Artificial Intelligence (AI)unmatched
Brand Messagingunmatched
Brand Positioningunmatched
Brand Strategyunmatched
Business Growthunmatched
Business-to-Business (B2B)unmatched
Campaignsunmatched
Communication Skillsunmatched
Custom Mediaunmatched
Demand Generationunmatched
Email Campaignunmatched
Email Marketingunmatched
Lead Generationunmatched
Leadershipunmatched
LifeTime Value (LTV)unmatched
Marketingunmatched
Marketing Campaignunmatched
Marketing Strategyunmatched
Outbound Marketingunmatched
Performance Analysisunmatched
Performance Metricsunmatched
Performance Testingunmatched
Performance Tuning/Optimizationunmatched
Return on Investment (ROI)unmatched
Salesunmatched
Sales Closing Skillsunmatched
Short Messaging Service (SMS)unmatched
Social Mediaunmatched
Test Strategyunmatched
Thought Leadershipunmatched
Website Conversionunmatched
Website Managementunmatched
eCommerce (B2X) Marketingunmatched
Description
How to Apply:1. Submit Your Resume2. Complete the short application form at the link provided.3. Only candidates who complete the form will be considered.About the RoleAs the Marketing Manager at CrucialPoint, you’ll be responsible for generating leads and increasing brand awareness through strategic outbound marketing efforts. Your focus will be on running paid ads, executing cold email campaigns, managing outbound messaging, and overseeing content marketing to attract high-quality leads for the sales team. This is a marketing-driven role, not a sales position. Your success will be measured by the volume and quality of leads generated.
Responsibilities
Develop and execute outbound marketing strategies to drive lead generation.
Manage paid ad campaigns, cold email outreach, and other outbound initiatives.
Oversee content marketing efforts, including website updates, social media, and thought leadership.
Continuously analyze campaign performance, test new strategies, and optimize for ROI.
Ensure consistency in brand messaging and positioning across all marketing efforts.
Collaborate with leadership and sales teams to align marketing strategies with business growth objectives.
What Success Looks Like
Consistently generating high-quality leads for the sales team to close.
Successful execution of marketing campaigns leading to increased brand visibility.
Improved conversion rates and optimized marketing performance based on data-driven insights.
Key Skills & Qualifications
Proven experience in growth marketing, demand generation, or outbound marketing within an agency or B2B environment.
Strong knowledge of paid advertising, email marketing, and content marketing strategies.
Data-driven mindset with the ability to analyze performance metrics and optimize campaigns.
Excellent communication, strategy, and execution skills.
Ability to work independently while collaborating with sales and leadership teams.
About CrucialPointCrucialPoint is a full-service retention marketing agency helping ecommerce brands scale through innovative strategies. We focus on email, SMS, and AI-driven retention marketing to maximize customer lifetime value. Join us and be part of a team shaping the future of retention marketing.
This role is remote, contracted part time (up to 20 hours per week), and hourly pay-range is $30 - $40.