US - Staffing - Social First Art Director

Job Details:
Job Title: Social First Art Director
Location: Boston, MA (Hybrid no set requirement for a specific number of days in the office; ideally available to come in for key meetings, presentations, and collaboration sessions)
Duration: 6+ Months
Type: Full-Time, Contract

Note: Portfolio required must showcase art direction, conceptual work, and examples of high-quality social & digital.

Description:
We are seeking a social first art director who lives and breathes social and digital content, bringing a modern, culture-driven aesthetic and strategic sensibility to compelling work; you will primarily support social and digital channels with the bonus of occasional work on other clients and social brand channels. Comfortable in a fast-paced environment and collaborating across a multidisciplinary creative team, you'll help shape creative direction by developing authentic, platform-led, social-first content that drives engagement, increases conversation, and grows our social presence. Supported by a copywriter and editor, you'll be an agile, self-starter who can take ideas from concept through final delivery. You'll report directly to a Creative Director. This person will manage projects from brief through execution, partnering closely with project managers, copywriters, account strategists, and business stakeholders to bring creative ideas to life. They will also regularly participate in internal team meetings and present work and recommendations to cross-functional partners and client teams as needed.

Top 5-7 Skills:

1. Art Direction and Social Media Content Creation 5+ years in a creative or in-house agency setting

2. Adobe Creative Suite for Mac proficiency and active everyday engagement

3. TikTok and Meta platforms and their native creation tools

4. Social-first mindset platform-native concepts and content

5. Strong understanding of social media behaviors, formats, and algorithms for each platform

6. Storyboarding, designing, and directing social first video content across platforms

7. AI creative platforms generative images, video, and motion tools

Requirements for the role:

• 5+ years of experience in Art Direction, Social Media Content Creation in a creative or in-house agency setting

• Proficiency in and active, everyday engagement with Adobe Creative Suite for Mac and TikTok and Meta platforms and their native creation tools

• Strong understanding of social media behaviors, formats, and algorithms for each platform

• Thrives in an integrated team environment, partnering with designers, editors, producers, and writers

• A demonstrable passion for technology, innovation, and the creative potential of AI

• A strong portfolio showcasing art direction, conceptual work, and crucially, examples of high-quality social & digital

• Excellent interpersonal and presentation skills, including the ability to communicate effectively in small and large groups at all levels

• Own multi-platform design excellence, crafting platform-native assets for Meta, TikTok and other digital channels

• Stay ahead of evolving social media landscape, platform updates, emerging trends, and cultural moments, proactively sharing insights and opportunities with the broader creative & marketing teams

• Be able to concept for the brief but also beyond it, balancing immediate business needs with bigger picture thinking to create ideas that have longevity, scalability, and cultural relevance

• Work hand-in-hand with marketing program managers to translate learnings and insights into compelling visual territories, and partner with copywriters to ensure a seamless fusion of words and visuals

• Storyboard, design, and direct (when needed) social first video content across platforms

• Explore and apply AI creative platforms to social & digital work, leveraging generative images, video, and motion tools to accelerate concepting and produce finished social content

• Ability to iterate quickly and frequently based on shifting project priorities, evolving requirements, performance insights, and emerging platform opportunities

• Agency experience strongly preferred

Education and Experience:

• Bachelor's degree in Design, Art Direction, Visual Communications, or a related field (preferred)

• 5+ years of relevant experience in Art Direction and Social Media Content Creation

• Or equivalent combination of education, experience, and training

Preferred Qualifications (Nice to Have):

• Experience working in an external or internal creative agency environment

• Experience partnering across disciplines, managing multiple stakeholders, and developing creative solutions from concept through execution

Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.