UX Content Spec/Strategist

Pay rate: 55 to 60 $/ HR
Location: Minneapolis, MN
Hybrid position -- 3 days in office of their choice.

Content Strategist (Contractor) –Website Redesign
Role Overview
We are seeking a Digital Content Strategist (Contractor) to support a website refresh and ongoing digital content needs. This role is primarily execution-focused, responsible for delivering digital content and assets in alignment with our digital content plan and strategy. Responsibilities include auditing, updating, and creating website content aligned to new design templates, digital customer journeys, and agency recommendations.

Although this position emphasizes hands-on content development, the ideal candidate will bring strong analytical thinking to ensure all content aligns with broader digital strategy, SEO/answer-engine optimization, and customer experience goals. This role will work closely with content strategy, product marketing, and digital teams to translate strategy into high-quality, scalable content execution.
Key Responsibilities

• 
  
• Conduct comprehensive audits of existing website content, evaluating relevance and alignment with business goals and messaging.
• 
  
• Recommend whether content should be retained, revised, consolidated, or removed based on audit findings.
• 
  
• Write, edit, and optimize website content to align with new templates, design systems, and defined user journeys.
• 
  
• Execute content at scale, including updating existing pages and developing new content.
• 
  
• Translate strategic direction and agency recommendations into effective, customer-centric content.
• 
  
• Ensure consistency in voice, tone, messaging, and brand standards across all content.
• 
  
• Apply SEO and answer engine optimization best practices to improve content discoverability.
• 
  
• Leverage AI-assisted tools responsibly to draft and scale content while maintaining quality and accuracy.
• 
  
• Collaborate cross-functionally with content strategy, product marketing, and digital teams to align priorities and deliverables.
• 
  
• Manage ongoing content updates as site structure evolves, ensuring content remains accurate and optimized.
• 
   

Preferred Skills & Experience

• 
  
• 5+ years of experience in content strategy, content design, or digital content development.
• 
  
• Proven experience working on website redesigns or large-scale content refresh initiatives.
• 
  
• Strong understanding of end-to-end digital content strategy, including how content functions across an entire site experience.
• 
  
• Experience conducting content audits and translating findings into actionable recommendations.
• 
  
• Excellent writing, editing, and content structuring skills for web environments.
• 
  
• Familiarity with SEO best practices and emerging answer engine optimization (AI/LLM-driven search).
• 
  
• Experience working within design systems and collaborating with UX/design teams (e.G., Figma).
• 
  
• Comfort using AI content tools (e.G., Microsoft 365 Copilot, JasperAI or similar) to increase efficiency and scale.
• 
  
• Ability to balance strategic thinking with high-volume execution in a fast-paced environment.
• 
  
• Strong collaboration skills and experience working cross-functionally with marketing, product, and digital teams.
• 
  
• Experience developing content for SMB or B2B audiences preferred.
• 
   

Working Model & Structure
This is a full-time contractor role during the website redesign phase, with potential for ongoing support based on business needs. The role will report into the digital marketing team and collaborate closely with:
•Content Strategy (strategic guidance and quality oversight)
•SMB/Enterprise/Product Marketing (alignment to business priorities and messaging)
•Digital/Web Teams (execution, prioritization, and governance)
  Additional Notes
Candidates may be asked to complete a practical exercise, such as reviewing an existing webpage and recommending improvements.