Summary: The main function of the Ads Marketing B2B Designer is to work with internal stakeholders to develop and design high-performing and innovative campaign creative and assets to reach B2B audiences against performance metrics such as conversions, clicks and revenue KPIs.
Responsibilities:
Develop and deliver innovative, high-performing, on-brand campaign creative at scale in order to meet marketing objectives and achieve campaign goals
Explore and innovate on existing brand structures in order to elevate brand narrative storytelling for specific objectives and KPIs
Lead and own entirety of campaign creation, delivery and workflows, including campaign creative handoffs and review sessions with internal and agency designers in order to ensure highest quality branded deliverables across all campaign touchpoints (social, web, CRM, etc)
Work closely with Marketing stakeholders to ensure strategies and objectives are delivered in visually compelling ways across all branded creative
Work as part of a high-volume, cross-functional creative team, meeting deadlines across changing priorities and shifting workflows
Contribute to the development and optimization of design and motion workflows, consistently iterating to ensure industry leading best practices are followed and standardized
Pitch, explain and shepherd great work through from strategy, to conception, execution, iteration and replication
Ability to conceptualize and design a compelling hero campaign look and translate it seamlessly across channels, formats, and messaging, while rapidly developing and testing creative variations at scale.
Experience
Bachelor’s Degree in Graphic Design, Brand Design or comparable proficiency
7-10 years of experience working in high-volume, fast-paced agency, product, tech or large B2B brand
Top skills:
Strong proficiency in Adobe Creative Suite, Figma, and PowerPoint.
Hands-on experience designing fresh and innovative campaigns for large B2B and B2C brands
Experience in brand design, exploring and innovating brands for specific markets, messages and audiences
Ability to explain design concepts, provide feedback and own projects from strategy to execution
Working knowledge of email marketing best practices and tools such as Pardot or Marketo
Experience designing websites, landing pages, and blog layouts with a conversion-focused mindset
Experience partnering closely with growth or demand-generation teams
Performance-based design thinker, able to use analytics and performance reporting to inform creative decisions is a plus
Experience in motion design or video production (e.g., After Effects, short-form video) is a plus
Top 3 skills:
Graphic design
Art direction
Brand design
Pay Transparency: The typical base pay for this role across the U.S. is: $93.00 - $93.01/hr. Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law.
Consent to Communication and Use of AI Technology: By submitting your application for this position and providing your email address(es) and/or phone number(s), you consent to receive text (SMS), email, and/or voice communication whether automated (including auto telephone dialing systems or automatic text messaging systems), pre-recorded, AI-assisted, or individually initiated from Aditi Consulting, our agents, representatives, or affiliates at the phone number and/or email address you have provided. These communications may include information about potential opportunities and information. Message and data rates may apply. Message frequency may vary. You represent and warrant that the email address(es) and/or telephone number(s) you provided to us belong to you and that you are permitted to receive calls, text (SMS) messages, and/or emails at these contacts. You also acknowledge and agree to Aditi Consulting LLC’s use of AI technology during the sourcing process, including calls from an AI Voice Recruiter. AI is used solely to gather data and does not replace human-based decision-making in employment decisions. Calls may be recorded.
Consent is not a condition of purchasing any property, goods, or services. You may revoke your consent at any time by replying “STOP” to :messages or by contacting
privacy@aditiconsulting.com
.
For information about our collection, use, and disclosure of applicant's personal information as well as applicants' rights over their personal information, please see our Privacy Policy
#AditiConsulting #26-06408
Numbers & Facts
Location
New York, NY
Salary
$93–$93.01 Per Hour
Skills
Adobe After Effectsunmatched
Adobe Creative Suiteunmatched
Art Directionunmatched
Artificial Intelligence (AI)unmatched
Automotive Automationunmatched
Best Practicesunmatched
Blogunmatched
Business-to-Business (B2B)unmatched
Business-to-Business (B2B) Marketingunmatched
Campaignsunmatched
Consultingunmatched
Cross-Functionalunmatched
Customer Relationship Management (CRM)unmatched
Demand Generationunmatched
Email Marketingunmatched
Graphic Designunmatched
Marketingunmatched
Marketing Objectivesunmatched
Messaging Technologyunmatched
Microsoft PowerPointunmatched
Performance Analysisunmatched
Performance Metricsunmatched
Purchasing/Procurementunmatched
Replication and Remote Mirroringunmatched
Short Messaging Service (SMS)unmatched
Speech Technologyunmatched
State Laws and Regulationsunmatched
Storytellingunmatched
Telephonyunmatched
Test Plan/Scheduleunmatched
Time Managementunmatched
User Experience Design (UXD)unmatched
User Interface Designunmatched
Video Productionunmatched
Web Designunmatched
Website Conversionunmatched
eCommerceunmatched
🎯
Be found by employers
5,500+ employers search our resume database daily. Add yours to get found by recruiters looking for candidates like you.
Level up your application
Professional resume templates
Browse dozens of recruiter approved resume templates, layouts and formats. Choose your favorite and make it your own in minutes.