Vice President, Consumer Brands

Vice President, Consumer Brands

At MSL, we're on a mission to make every client more influential and a positive force of influence in the(ir) world. Why? Because we know that influence = impact and the more influential you are, the more impactful you can be. We're proud to partner with incredible brands, companies and leaders who want to push boundaries and create change – and we're looking for passionate creators and storytellers who want to do the same. But it's not just our work (and the awards we win for it) that energizes us, it's who we are as a team. A team of powerhouse professionals that is driven by three core values: Leading, Learning and Loving. A team that has ranked us a "Best Place to Work" in the industry year over year.

We're looking for a VP-level Brand PR leader known for shaping and elevating consumer brands, turning culturally relevant ideas into action, and rallying teams to deliver at speed. In this role, you will lead two flagship businesses with distinct and ambitious mandates — one focused on reputation rebuilding and brand credibility, the other on growth and evolution into culture-first storytelling.

About the Role

We're looking for a VP-level Brand PR leader known for shaping and elevating consumer brands, turning culturally relevant ideas into action, and rallying teams to deliver at speed. In this role, you will lead two flagship businesses with distinct and ambitious mandates — one focused on reputation rebuilding and brand credibility, the other on growth and evolution into culture-first storytelling.

What You'll Do

• Be a strategic client counselor who will help shape strategy and elevate brand reputation and drive measurable impact
• Lead large-scale earned activations from ideation through execution, delivering with excellence on time and on budget
• Bring rigor and structure to media strategy — championing high-impact, intentional storytelling over volume-based PR
• Build and lead integrated brand narratives and executive visibility platforms, particularly critical for transformation-stage accounts
• Develop and present out-of-the-box ideas that connect brand equity to culture; create innovative programs that help clients achieve measurable goals
• Assist senior leadership in managing interagency teams, including Creative and Media agency partners
• Maintain a deep understanding of client businesses, priorities, competitive landscape, and challenges
• Build rapport and credibility with clients based on trust and expert counsel; act as a true senior advisor who shapes strategy and challenges thinking
• Demonstrate strong analytical skills and use data to track performance, optimize in real time, and inform future planning
• Manage, coach, and motivate a team of 4–6, leading account operations, finances, and organic growth plans to meet or exceed revenue goals

What You Bring

• 8+ years of experience in consumer PR or marketing communications, with a B.A. in Public Relations, Communications, or a related discipline
• Strong category fluency in automotive, travel and/or luxury preferred
• Experience leading large, multi-stakeholder accounts with multiple moving parts and cross-functional teams
• Confidence in modern media — from traditional earned to social, creator ecosystems, and emerging platforms
• Prior experience managing earned influencer and integrated media campaigns
• Experience advising senior client executives through complex issues and high-stakes communications moments
• A bias for culture-first thinking and the instincts to know when a brand moment is ready to move
• Excellent verbal and written communication skills, including the ability to develop compelling new business presentations
• Strong time management, leadership, team-building, and mentoring skills

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $121,315.00 - USD $194,220.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/21/2026.