About The Role
We are seeking a dynamic Vice President of Creative & Integrated Marketing to lead brand expression and orchestrate high-impact, cross-channel marketing programs that drive awareness, engagement, and pipeline growth.
Reporting to the CMO, this leader will unify creative excellence with integrated go-to-market execution - ensuring that every campaign, launch, and brand moment is cohesive, differentiated, and performance-oriented. This role blends visionary brand leadership with operational rigor, connecting storytelling to measurable business outcomes.
Responsibilities
• Own the company's creative vision and brand expression across all channels. • Ensure consistent, differentiated storytelling across corporate, product, and executive communications. • Maintain a high bar for design, copy, video, experiential, and digital creative. • Lead brand evolution initiatives as the company scales.
Integrated Campaign Strategy
• Develop and execute fully integrated marketing campaigns across digital, social, PR, events, field, partner, and content channels. • Partner with Product Marketing and Communications to translate product innovation into compelling market narratives. • Ensure coordinated messaging and timing across global teams. • Drive launch excellence for major announcements and category-defining moments.
Pipeline & Performance Alignment
• Align creative strategy with growth and demand generation objectives. • Ensure campaigns contribute measurably to awareness, engagement, and pipeline. • Collaborate with Growth Marketing to optimize creative performance across paid and owned channels.
Cross-Functional Leadership
• Act as the connective tissue between Creative, Product Marketing, Growth, Communications, and Field Marketing. • Establish structured briefing and planning processes to eliminate silos and ensure execution excellence. • Partner with Sales to align campaign messaging with customer needs.
Team & Agency Management
• Build and lead a high-performing in-house creative and integrated marketing team. • Manage agency relationships and production partners. • Implement scalable processes to increase speed without sacrificing quality.
Key Outcomes
• Best-in-class creative that strengthens brand differentiation • Seamless, coordinated campaigns across all channels • Stronger brand awareness and market presence • Increased campaign effectiveness and measurable pipeline contribution • Faster, more disciplined launch execution
Skills And Qualifications
15+ years of progressive leadership in brand, creative, and integrated marketing roles. Experience leading integrated campaigns in high-growth B2B technology companies. Strong creative instincts paired with performance marketing fluency. Proven ability to align cross-functional stakeholders around unified messaging. Experience scaling teams and managing agency ecosystems. Executive presence and strong communications skills.
Preferred Experience
• Experience in AI, enterprise technology, infrastructure, or high-complexity technical markets. • Experience supporting IPO-stage or public-company marketing environments. • Global campaign leadership experience.
Leadership Attributes
• Big-picture thinker with operational discipline • Highly collaborative and cross-functional • Creative yet data-informed • High standards, high urgency • Energizes teams and inspires bold work