Vice President, Digital

Job Overview:

The Vice President of Digital will be a visionary leader responsible for defining and executing our digital strategy. You will oversee all aspects of performance marketing, eCommerce operations, and digital product development. The ideal candidate is a data-driven strategist with a proven track record of scaling high-growth eCommerce brands, managing media budgets, and leading technical development teams within the Magento ecosystem. Your mission will be to bring industry best practices to our organization, helping us "leapfrog" our current capabilities and achieve market-leading digital excellence.

This is a rare opportunity to lead digital strategy and set the industry bar for a trailblazing company that is already the industry leader in the trail camera space and on the path to do the same in other categories. You will be at the helm of the digital experiences for brands at different stages of maturity, some from scratch in the future as well.  

We are looking for a visionary with an entrepreneurial mindset who is ready to go beyond the status quo and push our digital presence into new territories. As a "trail blazer" within the organization, you will have the ability to define what's next, leveraging our market-leading position to "leapfrog" current capabilities and establish a new gold standard for the industry and beyond.

The successful candidate will need to strike the balance between supporting goals and growth in our retail channels as well as in our eCommerce channels. 

Responsibilities:

• Performance Marketing & Growth
  • Omni-Channel Strategy: Lead the strategy and execution of all performance marketing channels, including Paid Search, Paid Social, Email, CRM, SMS, and In-App messaging.
  • Budget Management: Oversee the total paid media budget, ensuring optimal allocation across the media mix to drive maximum growth while maintaining high ROAS targets.
  • Retention & CRM: Own the CRM strategy and customer segmentation model to deliver personalized, high-converting lifecycle marketing across email, SMS, and push notifications.
  • Attribution Modeling: Develop and refine sophisticated attribution models to accurately measure the impact of various media touchpoints and inform investment decisions.
• eCommerce & Marketplace Management
  • Revenue Accountability: Manage and drive total revenue for the eCommerce site and all online marketplaces, including Amazon.
  • Roadmap Development: Define and manage the eCommerce roadmap, prioritizing key features and functionalities that enhance the customer journey and drive business value.
  • KPI Ownership: Take full accountability for driving core eCommerce metrics, including traffic, conversion rate, and Average Order Value (AOV).
  • Innovation: Stay at the forefront of digital trends and emerging technologies to implement "best-in-class" practices that provide a competitive advantage.
• Team Leadership & Collaboration
  • Cross-Functional Partnership: Work very closely with the rest of Marketing and Brand Managers to ensure brand consistency and align digital initiatives with broader marketing objectives.
  • Development Leadership: Lead and mentor the digital, fostering a culture of innovation, can-do attitudes, agile delivery and technical excellence.
  • Platform Expertise: Serve as the internal expert on the Magento platform, ensuring the site is optimized for performance, scalability, and user experience.
• Technology & Tools
  • Tech Stack Leadership: Expertly manages a comprehensive digital ecosystem, serving as the internal authority on the Magento platform and overseeing critical tools for analytics, performance marketing, and eCommerce, including Klaviyo, Google Analytics and Stackline.  
  • Retention & CRM Mastery: Owns the end-to-end CRM and lifecycle marketing strategy, utilizing Klaviyo to deliver personalized, high-converting email and SMS campaigns.  
  • Strategic Attribution: Develops and refines attribution models within the tech stack to accurately measure media impact and optimize budget allocation across all digital

Requirements:

• 8+ years of progressive leadership experience in digital marketing and eCommerce.
• Experience with the Magento platform is required.
• Proven track record of leading, building, and scaling high-performing digital marketing and technical development teams.
• Exceptional analytical skills with the ability to translate complex data into actionable insights and strategic initiatives.
• Strong executive presence with the ability to influence cross-functional stakeholders and clearly communicate digital strategy to the broader organization.
• Bachelor's degree in Marketing, Business, Technology, or a related field