Position SummaryThe Vice President, Earned Revenue & Marketing (VP) of The Ordway Center for the Performing Arts will lead and grow an $11 million portfolio centered on Broadway ticket sales, guiding the organization's economic engine through data‑driven strategies, audience engagement, and brand elevation.ResponsibilitiesRevenue Strategy and Audience GrowthProvide strategic leadership to Marketing, Sales, and Audience Development to maximize ticket sales, audience growth, and earned revenue.Deliver more than $11 million in annual revenue primarily through Broadway programming, subscriptions, group sales, and single‑ticket sales.Develop and implement innovative marketing and sales strategies that expand audiences, increase attendance, and grow revenue across Broadway and other Ordway programs.Strategize annual season campaigns, allocating resources to the most effective channels, including digital, telemarketing, group sales, incentive programs, and community initiatives.Guide new‑market development, campaign planning, research, and audience development initiatives to advance strategic financial goals.Partner with senior leadership to align Marketing, Advancement, and Business Resources, optimizing the patron journey from first purchase to long‑term loyalty.Perform other revenue strategy and audience growth responsibilities as needed.Strategic Leadership and Organizational CollaborationServe as a key member of the Senior Leadership Team, providing strategic direction and leadership to support the Ordway's mission, vision, and long‑term goals.Collaborate with the President, CEO, Senior Leadership Team, and Board of Directors to achieve organizational priorities and strengthen cross‑departmental alignment.Translate the Ordway's strategic plan into departmental goals, action plans, and measurable outcomes.Monitor departmental goals, performance indicators, and results, reporting regularly on key strategic areas and outcomes.Represent Ordway on outside boards and committees, including as the marketing representative for the Arts Partnership.Perform other strategic leadership responsibilities as needed.Brand Leadership, Visibility, and Market PositioningRaise the profile, visibility, and image of the Ordway locally, regionally, and nationally.Collaborate with the Senior Leadership Team, Board, communications agency, and Arts Partners to establish strategic branding, marketing plans, and goals.Identify and secure new and expanded opportunities to raise awareness of the Ordway and its competitive advantages.Partner with departmental leadership to translate strategic goals into creative communications, media, advertising, and promotional initiatives.Guide positioning strategies across all channels, balancing creativity, consistency, budget optimization, and measurable impact.Cultivate, retain, and optimize media partnerships to build awareness, enhance visibility, and elevate the Ordway's reputation.Steer the development and enhancement of the Ordway's website to align with institutional strategies, audience needs, and revenue goals.Oversee internal and external communication, editorial, and design standards for marketing materials and publications.Perform other brand leadership responsibilities as needed.Marketing Analytics, Research, and Performance MeasurementDevelop, oversee, and maximize efficient marketing functions that generate accurate quantitative and qualitative data.Inform strategic decisions using market research, data analysis, and performance metrics.Inventory and evaluate current research tools, data platforms, subscriptions, and methods, recommending enhancements or changes.Guide targeted data analyses to understand demographic, economic, and social trends impacting audiences and revenue streams.Provide analysis and interpretation of market research data, drawing clear implications and recommendations.Influence marketing and ticket services strategies for seasons, subscriptions, single tickets, and group sales.Perform other analytics responsibilities as needed.Advancement, Patron Engagement, and Institutional AlignmentCollaborate with Advancement to align goals, strategies, and communications, increasing giving and patron engagement.Partner with Advancement to create integrated campaigns that deliver consistent messages to donors, patrons, and audiences.Support strategies that deepen donor understanding and connection to the Ordway.Work with Advancement to merge donor and ticket‑buyer bases, increasing cross‑engagement.Strategize with departments and Arts Partners to identify audience‑worthy ideas, programs, and initiatives.Perform other advancement responsibilities as needed.Traits and CharacteristicsResourceful, results‑oriented leader who maximizes time, talent, energy, and resources.Practical mindset providing clear understanding of systems and operations.Openness to innovation and new ideas beyond established practices.Focused, intentional, confident, assertive, and committed to success.Urgent action, quick response, and momentum maintenance.Highly interactive communicator engaging staff, board members, partners, donors, and stakeholders.Versatile and adaptable to changing circumstances while balancing strategic priorities.QualificationsA proven track record leading revenue functions of $11 million or more in Broadway, theater, or performing‑arts environments is desirable. The candidate must have deep expertise in ticketing strategy, audience behavior, demand generation, subscriptions, group sales, and dynamic pricing models. Strong experience in data‑driven decision‑making, forecasting, performance analytics, market research, trend analysis, and budget monitoring is essential. Demonstrated ability to build and lead high‑performing, sales‑focused teams at the intersection of strategy, execution, and organizational leadership is required. Knowledge of promotional and marketing techniques, media relations, public presentation, audience development, and partnership development is expected. Proficiency with Microsoft Office Suite and related communications tools is required; excellent writing, editing, confidentiality, multitasking, scheduling flexibility, and travel readiness are also essential.Compensation and BenefitsThe Ordway offers a comprehensive compensation package with an annual salary range of $140,000 to $160,000. Benefits include medical, dental, and vision insurance; retirement plan options through TIAA‑CREF; financial counseling and college‑savings support; FSA, HSA and transportation spending programs; company‑provided life, AD&D, and long‑term disability insurance; voluntary life/AD&D coverage; vacation, holidays, floating holidays, sick leave, earned safe and sick time, Minnesota Paid Family & Medical Leave, and employee assistance programs.Equal Employment OpportunityThe Ordway is an equal‑opportunity employer and will consider candidates regardless of race, color, religion, sex, sexual orientation, gender identity, creed, marital status, familial status, public assistance status, age, national origin, veteran status, or disability status. Ordway facilities and administrative offices are wheelchair accessible, and service animals are welcomed.#J-18808-Ljbffr