Vice President, Marketing

Position Details

• Reporting Manager: Chief Strategy Officer
• Status: Salary, Exempt
• Type: Regular, Full-Time (12 Months)
• Program: Stellar Virtual
• This position is only open to US-based candidates.

Overview
The Vice President of Marketing shall assume comprehensive responsibility for the governance and execution of the K–12 virtual schools marketing demand strategy and associated operations, encompassing both B2C enrollment initiatives and B2B school district engagements. This executive leadership role demands a highly strategic, visionary, and operationally engaged professional dedicated to orchestrating robust marketing initiatives designed to enhance institutional visibility, optimize student recruitment, cultivate brand equity, catalyze demand generation, and accelerate top-line revenue growth. The successful candidate will possess an accomplished professional background within the education sector, specifically demonstrating a proven track record of driving sustained enrollment expansion within a virtual K–12 institutional framework. 

Essential Duties

• Marketing strategy
  
  • Develop and execute the overall K-12 B2C and B2B marketing strategy. 
  • Collaborate with the executive team to define the marketing goals, objectives, campaigns, and strategies aligned with enrollment, retention, and revenue growth. 
  • Develop comprehensive marketing plans to achieve these goals and oversee their execution. 
• Brand management
  
  • Establish and maintain a strong brand identity that resonates with the target audience. 
  • Ensure consistent messaging and visual identity across all personas, marketing channels, and touchpoints. 
  • Understand brand motivators state by state, monitor brand perception, and make necessary adjustments to enhance brand positioning. 
• Marketing programs
  
  • Lead the marketing team through various marketing programs including PPC and lead generation activities, digital advertising, retargeting/nurture campaigns, content marketing, brand marketing, marketing partnerships, and local events and conferences. 
• Product marketing
  
  • Collaborate with product management teams to develop effective product marketing strategies. 
  • Define target market segments, positioning, and value propositions for each product or service. 
  • Drive product launches and develop go-to-market plans. 
• Marketing campaigns
  
  • Develop and implement integrated omnichannel campaigns to effectively reach target audiences to generate awareness and interest, including press releases, advertising, events, and digital media. 
  • Ensure consistent and compelling messaging across all communication touchpoints. 
  • Orchestrate content for landing pages, collateral, social, emails, websites, influencer marketing, and blog posts. 
• Lead generation
  
  • Build pipeline through inbound and outbound go-to-market movements. 
  • Manage demand generation and the inbound lead flow processes. 
  • Own reporting and analytics to determine the impact of marketing efforts on pipeline, revenue, and CAC. 
• Team leadership
  
  • Build and lead a high-performing marketing team. 
  • Provide guidance, mentorship, and support to team members, fostering their professional growth and development. 
  • Set clear objectives and performance metrics, and regularly evaluate and provide feedback to ensure the team's success. 
• Budget management
  
  • Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve marketing goals. 
  • Monitor and analyze marketing spend and return on investment (ROI) to optimize budget allocation and maximize marketing effectiveness. 
• Collaboration and stakeholder management
  
  • Collaborate with cross-functional teams, such as sales, product management, and finance, to align marketing initiatives with overall business objectives. 
  • Build and maintain strong relationships with internal and external stakeholders, including partners, vendors, and industry influencers. 
• You will play a key role in our collective success by proactively pivoting to support emerging business needs and strategic priorities directed by your manager.

Knowledge, Skills & Attributes

• A minimum of 10+ years of experience in marketing roles, with progressive responsibility and leadership experience. 
• Experience in K12 virtual school lead generation
• Familiarity with AI Demand generation channels, industry trends, emerging technologies, and best practices in marketing. 
• Strong experience with Salesforce
• Excellent understanding of market research, data analysis, and marketing metrics. 
• In-depth knowledge of digital marketing channels, tools, and best practices.
• Demonstrated success in building and managing high-performing marketing teams.
• Effective communication and presentation skills, with the ability to influence and inspire others.
• Exceptional analytical and problem-solving abilities. 
• Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously. 
• Demonstrated ability to communicate complex ideas via written channels (Email, Google Chat, and Document Comments) with high clarity and low ambiguity.
• Strong strategic thinking and ability to develop and execute marketing plans aligned with business objectives. 
• Minimum of 1–2 years of experience using the Google Workspace suite (Docs, Sheets, Slides, Drive) in a professional or academic setting.
• Proven experience working independently with minimal supervision, including the ability to manage a digital task list and maintain a stable remote (home-office) infrastructure.
• Access to a private, secure, high-speed internet connection with a minimum of 25 Mbps download and 10 Mbps upload speeds.

Success Profile

• Strategic Growth Leadership: Develops and executes marketing strategies that drive enrollment, revenue growth, and long-term organizational success.

• Data-Driven Decision Making: Leverages market insights, performance metrics, and analytics to optimize marketing investments and improve business outcomes.

• Cross-Functional Influence: Builds high-performing teams and collaborates across the organization to align marketing initiatives with strategic business goals.

Education & Certification Requirements

• BS degree in marketing, business administration, or a related field.
• MBA preferred, but not required.

Benefits & Incentives (Full-Time Only)

• Competitive vacation and paid time off plans
• Comprehensive medical (HMO, HDHP, and PPO), dental, and vision plans with varying coverage for employees and their families, with options available in all states, including a high-deductible health plan (HDHP) option.
• 401(k) retirement plan (pre- and post-tax options) with matching contribution up to 3% after one year of employment
• Additional supplemental disability, life, critical illness, hospital indemnity, accident, legal aid, and ID theft protection plans
• Flexible Spending Account (FSA) or Health Savings Account (HSA)
• Two paid closure weeks each year (weeks of July 4 and December 25)
• 11 Company-paid Holidays

Employment "At-Will" Statement: For W-2 employment, Stellar Virtual is an at-will employer. This means the employee and Stellar Virtual can terminate the employment at any time, with or without cause or notice, as legally permitted. This job description does not guarantee continued employment or a contract. All 1099 status is excluded.

Equal Employment Opportunity (EEO): Stellar Virtual is an equal opportunity employer committed to diversity and inclusion. All qualified applicants are considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.