Vice President, Marketing

Acxiom

Olympia, WA

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JOB DETAILS

SKILLS

Artificial Intelligence (AI), Best Practices, Business Development, Business Growth, Business Strategy, Channel Strategies, Cross-Selling, Customer Experience, Establish Priorities, Event Marketing, Genetics, Leadership, Leading Edge Technology, Marketing, Marketing Plan, Marketing Strategy, Microsoft PowerPoint, Military, Outbound Marketing, Partner Sales, Performance Metrics, Product Development, Product Marketing, Project/Program Management, Purchasing/Procurement, Quality Assurance, Replication and Remote Mirroring, Request for Proposals (RFP), Revenue Growth, Sales, Sales Closing Skills, Sales Cycle, Sales Presentation, Sales Strategy, Sales Support, Standards Strategy, Storytelling, Target Marketing, Team Lead/Manager, Team Player, Theater, Up-Selling

LOCATION

Olympia, WA

POSTED

Today

The Vice President of Growth Marketing is a senior leadership role responsible for driving scalable, revenue-focused growth in close partnership with Sales across key brands. This role leads high-impact pitches and bespoke sales enablement for priority new and existing accounts, with a strong focus on pitch theatre, account-based enablement, and tailored solution storytelling and growth marketing strategies to drive conversion. The VP will align growth marketing priorities to revenue goals, accelerate pipeline win rates, and elevate how the organization shows up with key accounts, through compelling storytelling, executive-ready presentations, and tightly integrated go-to-market execution for select high priority accounts. The ideal candidate is strategic, creative, business-savvy, highly collaborative, and an amazing client pitch storyteller. **Key Responsibilities** **Growth Strategy & Leadership** + Lead and develop a high-performing growth marketing team with clear KPIs tied to pipeline impact and revenue outcomes. + Prioritize team efforts around target accounts, upsell opportunities, and in-year renewals to maximize efficient use of time. + Oversee and activate sales engagement, sales support with tailored marketing plans focused on moving the needle with renewals and upsell/cross sell initiatives. **Pitch Theatre & Storytelling** + Lead new business pitches and strategic client presentations + As the team leader, serve as the authority on pitch storytelling, establishing best practices for narrative structure, visual design in close collaboration with the design team, and the strategic use of standard and custom collateral. + At the solution level, ensure storytelling is clear, differentiated, simple and industry/account-relevant, balancing standardized content with purposeful customization based on client context and growth opportunity. + Lead the creation of executive-ready narratives, pitch decks, proposals, and RFP responses in close partnership with Sales and Program Management for select, high priority brands. + Apply an AI-first mindset to modernize pitch development and enhance speed, quality, and effectiveness. **New Business & Revenue Growth** + Drive bespoke sales enablement for priority new and existing accounts through account-tailored enablement and solution storytelling, blending standard content with customized marketing strategies-developed in partnership with the broader marketing organization-to scale enablement and drive conversion. + Partner with Sales Leadership to identify target markets, high-value accounts, and expansion opportunities + Lead bespoke program selection, partnering with digital and marketing operations on account strategy and working closely with events and integrated marketing to drive design and execution + Showcase in-flight and successful key account programs on client partner leadership calls to drive awareness, replication, and adoption across other prioritized accounts. + Stay closely aligned with evolving priority accounts, current marketing deliverables, and key events, serving as an expert voice into broader marketing programs that can drive impact across priority accounts and prospects. **Sales Enablement** + Act as a strategic connector between Marketing and Sales, developing strong product and services fluency to shape effective sales enablement and growth marketing strategies, while enabling fast, frictionless collaboration. + Ensure sales are knowledgeable on the latest tools, content, and assets to help sales "connect the dots faster" across all stages of the sales cycle at account level. + Provide a voice into recommended trainings for CPs and new logo sellers based on experience partnering with Partner and Product marketing teams. + Tailor key assets (brand/solution/POVs/event books) to high priority accounts to accelerate opportunities and drive conversion. + Represent marketing to key Sales and Client Partner leaders, ensuring marketing initiatives and events are fully leveraged to drive growth at each account level. **Qualifications** + 12-15+ years in sales-aligned growth marketing or new business roles, with senior leadership responsibility + Demonstrated ownership of revenue-driving initiatives impacting pipeline quality, velocity, and win rates + Advanced ABM experience and strong judgment in prioritizing target accounts and growth opportunities + Clear ownership of pitch theatre, including narrative development and execution + Experience leading marketing sales enablement strategy with measurable adoption and impact + Strong executive presence with Sales, Client Partners, and senior leadership + Data-informed decision-maker with AI first mindset + A power user of Microsoft Powerpoint **What Success Looks Like in 6-12 Months** + Sales and Client Partner leaders rely on Growth Marketing as a strategic partner to "connect the dots" and fuel growth + Pitch theatre is a core organizational strength, with differentiated pitches, executive presentations, and RFPs consistently improving win rates + Bespoke account enablement service model moves needle on renewals and converts upsell opportunities + Storytelling and content meaningfully accelerate deal velocity across priority accounts and segments + The sales team is equipped with modern, high-impact enablement tools and narratives aligned to buyer needs + AI-enabled workflows improve the speed, quality, and consistency of pitch development and enablement + The Growth Marketing team is high-performing, focused, and measured on business outcomes not activity **Primary Location City/State:** Homebased - Conway, Arkansas **Additional Locations (if applicable):** Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status. Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https:////www.acxiom.com/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf) . Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com . We are leaders in helping brands achieve the number one mantra for every business - know your customer. For fifty years, we've helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business. We're one of the marketing industry's most experienced, respected and forward-thinking leaders. For nearly fifty years, we've helped the world's best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel. Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you're an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out. At Acxiom, our values begin with our associates, who are the single most important driver of our success. We're looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise - to our clients and to our associates - and define our company culture. If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at 1-877-314-2049. **We highly recommend you create an account to monitor your resume submissions. Click on the Sign In link above to create an account or sign up at the end of your application.** Interested in Acxiom? Learn about our Equal Opportunities, job postings, and more: About Us (https://www.acxiom.com/about-us/) Follow Us on Twitter Find Us on Facebook (http://www.facebook.com/AcxiomRecruiting) Careers Page LinkedIn (http://www.linkedin.com/company/acxiom) Internal applicants need to apply for open positions through their Workday account. Please log into Workday and use the **Find Jobs** report to search for and apply for positions posted internally. For questions, please contact the recruiter listed on the job posting. Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https://www.acxiom.com/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf) . Attention Colorado, California, Connecticut, Maryland, Massachusetts, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com . Attention Mexico Applicants: Please see our Privacy Policy notice here (https://www.acxiom.com/wp-content/uploads/2023/07/ACXIOM\_MX\_AVISO\_DE\_PRIVACIDAD\_EMPLEADOS\_Privacy\_Notice\_Workday.pdf) . *Note: Offers for recruitment from any websites featuring the Acxiom name or its variations, other than those listed here: www.acxiom.com, www.acxiom.co.uk, and www.acxiom.de are fraudulent. Please do not engage with these sites.

About the Company

Acxiom

INDUSTRY

Other/Not Classified

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