Vice President, Marketing

Job Description

The Vice President of Marketing leads the strategy and execution of all marketing, communications, and brand management efforts to drive destination awareness, visitation, and economic impact in the Richmond Region. This role is responsible for developing and implementing both short- and long-term marketing strategies, establishing performance benchmarks, and ensuring alignment with overall organizational growth objectives.

We are seeking a strategic, people-centered marketing leader who can develop high-performing leaders, build strong cross-functional relationships, and serve as a collaborative partner to the executive leadership team. The ideal candidate combines modern marketing expertise and data-driven decision-making with strong business acumen, operational discipline, innovative thinking, adaptability, and a growth mindset to help advance both the organization and destination.

If you're a collaborative leader who enjoys developing people, building partnerships, and creating meaningful impact for both an organization and a destination, we invite you to apply.

What You'll Do

• Lead the organization's marketing, communications, and brand strategy.
• Establish strategic priorities and guide marketing investments to achieve organizational goals.
• Utilize market intelligence, audience insights, and performance data to inform decision-making and measure results.
• Develop and lead a high-performing team through coaching, mentorship, and talent development.
• Build strong partnerships with community, business, tourism, and industry stakeholders.
• Serve as the steward of the Richmond Region Tourism brand and reputation.
• Contribute to organizational strategy and decision-making as a member of the executive leadership team.

What You Bring

• Bachelor's degree in Marketing, Communications, Business, Hospitality, Tourism, or a related field.
• 10+ years of progressive leadership experience in marketing, communications, tourism, hospitality, economic development, or a related industry.
• Experience leading leaders and developing high-performing organizations.
• Demonstrated success creating and executing strategic marketing initiatives that achieve measurable results.
• Strong business acumen, financial management, and budget oversight experience.
• Ability to influence stakeholders, build partnerships, and foster collaboration across diverse groups.
• Exceptional communication, relationship-building, and leadership skills.
• Emotional intelligence, sound judgment, adaptability, and a growth mindset.
• Destination marketing, tourism, or hospitality experience preferred.
• CDME designation preferred.

Company Description

Richmond Region Tourism is the Region's primary destination marketing organization.  Richmond Region Tourism (RRT) welcomes meeting planners, tournament organizers, tour operators, travel media and leisure travelers to our Region. A nonprofit organization, RRT offers a comprehensive array of information and services to assist the hospitality industry in benefiting from the powerful economic engine that is tourism.  The organization is committed to the principle of Equal Employment Opportunity (“EEO”) and to providing a work environment free from bias, discrimination, or harassment.

Mission

Share a passion for the Richmond Region with the world. 

Vision 

As a thriving community, the Richmond Region is known for being inclusive and welcoming to all.

About Us

As the Region’s destination organization, we are experts who have a deep love for the community in which we live, work, and play. 

We enrich the lives of our residents and visitors by sharing the unique culture and humanity that is the Richmond Region.  

We generate economic prosperity through tourism by attracting conventions, meetings, sports tournaments, and visitors and ensuring that all have an unforgettable experience. 

We enhance the quality of life for the people in our community by supporting the places that make the Richmond Region wonderful.

We strengthen local programs that drive tourism through our Richmond Region Tourism Foundation. 

We do all of this through a lens of diversity, equity and inclusion.

Values

At Richmond Region Tourism, our people are our biggest asset. Our internal cornerstones define our organizational culture and provide a road map for engaging with our community in making the Richmond Region welcoming for all. 

• Passion: Intense enthusiasm for our community and its people
• Inclusiveness: Deep commitment to equity and community engagement to advance, develop and sustain the Region
• Integrity: Dynamic culture built upon trust, honesty, and credibility
• Innovation: Leading-edge work that is rooted in creativity and transformational for the Region
• Stewardship: Ambassadors of our destination’s development, image and reputation
• Courage: Doing the right thing and upholding our values

More information:   https://www.visitrichmondva.com/partners/about/employment/

Benefits

• Hybrid Work Life - ability to work a hybrid schedule which is a blend of in the office and remote work, but must reside in the Richmond Region.
• Medical, Dental and Vision Insurance
• Life Insurance
• Short-term and Long-term Disability Insurance
• 401(K) with Company Match
• Direct Deposit
• Bereavement Leave
• Parental Leave
• Paid Holidays
• Paid Jury Duty
• Paid Parking (downtown Richmond location)
• Vacation and Sick Time 
• Health Savings Account
• Flexible Spending Account