•Define the Narrative: Own Shakudo’s market positioning, messaging framework, and value proposition across both the high-velocity Kaji SaaS wedge and the comprehensive Full Platform deployment. Translate technical depth into stories that resonate with buyers, practitioners, and executives alike.
• Launch with Impact: Plan and execute go-to-market launches for new products, features, and integrations. Coordinate cross-functionally with Product, Sales, and Customer Success to ensure every launch drives pipeline, adoption, and market awareness.
• Enable the Team: Build and maintain sales enablement toolkits — battlecards, objection handlers, demo scripts, ROI frameworks, and competitive playbooks — that empower AEs and SEs to win deals faster.
• Own Competitive Intelligence: Develop and maintain a deep understanding of the competitive landscape across AI platforms, MLOps tooling, and data infrastructure. Translate insights into actionable positioning, content, and sales strategies.
• Drive Demand: Partner with Demand Generation to craft campaigns, webinars, and content programs that generate qualified pipeline. Ensure every piece of content maps to a stage of the buyer’s journey.
• Technical Storytelling: Create high-quality content — whitepapers, case studies, blog posts, solution briefs, and analyst materials — that articulates Shakudo’s differentiation and 1 drives market pull.
• Analyst & Community Relations: Represent Shakudo in analyst briefings (Gartner, Forrester) and at industry forums. Build relationships that amplify our narrative and shape category definitions.
• Customer-Driven Insights: Establish feedback loops with prospects, customers, and field teams to continuously refine positioning, identify market gaps, and inform product strategy.
• Scale & Hire: Build, hire, and mentor a small but high-impact PMM team. Establish processes, templates, and rhythms that allow the function to scale alongside the business.