Vice President of Sales & Marketing
About the Company
Popular provider of assisted living, healthcare & rehabilitation services
Industry
Hospital & Health Care
Type
Privately Held
Founded
1969
Employees
10,001+
Categories
Specialties
Business Classifications
About the Role
The Company is seeking a Vice President of Sales and Marketing to serve as a senior growth leader, with a primary focus on developing and executing strategic initiatives that enhance the company's presence and performance in the post-acute care market. The successful candidate will be responsible for driving growth across various service lines, including home health, hospice, and skilled nursing, and must have a proven track record in this area. Key responsibilities for the role include supporting the Senior Vice President in the development of enterprise growth strategies, driving measurable improvements in admissions, census, and revenue, and building and maintaining executive-level relationships to strengthen the company's market position. The role also involves leading cross-functional initiatives, utilizing CRM systems and market analytics, and developing and coaching regional sales teams.Applicants for the Vice President of Sales and Marketing position at the company should have a Bachelor's degree in a relevant field, with a Master's degree preferred, and a minimum of 12 years of experience in healthcare sales, business development, or growth leadership. The ideal candidate will have a deep understanding of the post-acute care continuum, including referral flow, market dynamics, and competitive positioning, as well as strong knowledge of various healthcare payment models and their impact on growth strategy. The role requires a leader with executive presence, strong communication skills, and the ability to influence stakeholders at all levels. Experience in leading change management efforts, and a high level of proficiency with CRM platforms and performance reporting systems, are also essential. The candidate should be highly organized, results-oriented, and able to travel extensively to support the company's growth initiatives.
Hiring Manager Title
Senior Vice President
Functions