Vice President, Product Marketing

IGEL Technology GmbH

Fort Lauderdale, FL

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JOB DETAILS

SKILLS

Access Control, Business-to-Business (B2B) Software, Channel Sales, Cloud Computing, Competitive Analysis/Strategy, Cross-Functional, Customer Relations, Customer/Client Research, Desktop Virtualization, Desktop as a Service (DaaS), Ecosystems, Endpoint Security, Enterprise Applications, Enterprise Endpoint, Field Trials, Finance, Financial Operations, Frequently Asked Questions (FAQ), Government, International Marketing, Internet Application, Internet Security, Leadership, Market Entry Strategy, Marketing, Marketing Software, Marketing Strategy, Marketing/Promotional Messaging, Multiplatform/Cross-Platform, Operating Systems, Operational Control, Pricing, Product Development, Product Marketing, Product Planning, Product Pricing, Product Strategy, Product/Service Launch, Purchasing/Procurement, Sales, Sales Campaigns, Sales Operations, Software as a Service (SaaS), Team Building, Technical Marketing, Technical Strategy, Translation Services, Unified Messaging Services (UMS), Use Cases, Web Browsers

LOCATION

Fort Lauderdale, FL

POSTED

Today

About IGEL
Work is now defined by what we do, not where we go. The distributed workforce is here to stay, and organizations need a more secure, resilient, and manageable way to deliver digital workspaces at scale. IGEL is transforming endpoint strategy for the modern enterprise.The IGEL Adaptive Secure Endpoint Platform provides an immutable, trusted, and governed endpoint layer for modern secure access architectures. Through IGEL OS, IGEL UMS, IGEL App Portal, and broad ecosystem integration, IGEL helps organizations improve security, strengthen resilience, reduceoperational costs, and preserve customer choice across enterprise, government, critical infrastructure, and hybrid IT/OT environments. We are looking for bold, clear-thinking leaders who can help define what comes next. Be bold. Take risks. Imagine a better way to work. If that sounds like you, we should talk.

About the Role
The Vice President, Product Marketing will lead IGEL's global product marketing function and own how IGEL's platform, products, solutions, and ecosystem value show up in the market. This is a strategic leadership role for someone who can turn complex technology into clear market narratives, differentiated positioning, effective go-to-market execution, pricing and packaging strategy, and field-ready messaging. You will work closely with Product, Sales, Marketing, Customer Success, Alliances, Finance, Operations, and Executive Leadership to sharpen IGEL's category position and help scale growth. The right candidate has led product marketing in high-growth enterprise software, cybersecurity, SaaS, EUC, IT/OT convergence, or another technical market where buyers need both technical confidence and business clarity. You know how to build the story, the team, the operating rhythm, and the commercial clarity required for a company moving fast in a dynamic market.

What You'll Own
Product Marketing Strategy and Market Narrative. You will own IGEL's global product marketing strategy across platform, products, solutions, and verticals. You will define the positioning, messaging, buyer narratives, and market architecture that help IGEL show up clearly and consistently with customers, partners, analysts, and the field. You will translate technical differentiation into business value for CIOs, CISOs, EUC leaders, infrastructure teams, security teams, operations leaders, partners, and executive buyers. You will help IGEL tell a broader endpoint story across enterprise, cloud workspace, and converged IT/OT. environments, including use cases where uptime, resilience, governed access, and operational control matter as much as user productivity.

Go-to-Market and Launch Strategy
You will lead major launches, messaging for product releases, platform extensions, partner integrations, and vertical solutions. This includes working with Product, Marketing and cross-functional teams to define target buyers, use cases, messaging, launch plans, proof points, campaign alignment, sales enablement, and adoption goals. You will help make sure launches are crisp, coordinated, commercially relevant, and easy for the field and partners to activate.

Pricing, Packaging, and Commercial Strategy
You will partner with Product, Finance, Sales, Operations, and Executive Leadership on pricing and packaging strategy across IGEL's portfolio. You will bring market input, buyer insight, competitive context, value communication, and field feedback into packaging and monetization decisions. You will help translate pricing and packaging decisions into clear customer-facing narratives, seller guidance, FAQs, objection handling, and partner-ready enablement.

Market, Buyer, and Competitive Intelligence
You will own the product marketing view of the market: buyer needs, competitive shifts, category movement, partner ecosystems, customer feedback, win/loss insights, and emerging demand across enterprise, edge, and converged IT/OT environments. You will turn those signals into actionable guidance for Product, Sales, Marketing, Customer Success, Partners, and Executive Leadership.
You will help IGEL differentiate with confidence, precision, and restraint.

Team Building and Product Marketing Leadership
You will build, lead, and scale a high-performing global product marketing team. You will shape the team structure, operating rhythm, quality bar, and development paths needed to support IGEL's growth. You will create a culture where product marketing is strategic, accountable, useful to the field, trusted by Product, and deeply connected to customer and partner reality.

What You Bring

15+ years of experience in product marketing, solution marketing, category marketing, or related GTM leadership roles in enterprise software.
5+ years leading and scaling product marketing teams, ideally in high-growth or transformation-stage companies.
Experience in B2B software, cybersecurity, cloud, EUC, SaaS, VDI/DaaS, enterprise browser, networking, identity, industrial technology, or adjacent technical markets.
A track record of creating differentiated positioning and messaging for complex, multi-product platforms.
Experience contributing to pricing, packaging, monetization, edition strategy, or commercial model decisions.
Experience building product marketing strategies for technical markets where security, resilience, uptime, operational control, and ecosystem integration are central to the buyer conversation.
Strong cross-functional leadership across Product, Sales, Channel, Customer Success, Marketing, Finance, Operations, and Executive Leadership.
Executive presence, sound judgment, and the ability to influence in a global organization.
A builder's mindset: strategic enough to define the direction, practical enough to help the team execute.

What Will Make You Successful
You are a market maker, technical translator, commercial thinker, field ally, and team builder. You can see where the market is going and help the company move there with clarity. You can turn architecture, product capability, and roadmap direction into buyer-relevant value. You understand that positioning, pricing, packaging, launch strategy, and field enablement all need to work together. Most importantly, you know that great product marketing is not just about telling a better story. It is about creating shared understanding across the company and the market.

Why IGEL
At IGEL, you will help shape the future of endpoint security and end-user computing at a pivotal moment. Enterprises are rethinking how work is delivered, how endpoints are secured, how access is governed, and how resilience is maintained when disruption hits. IGEL sits at the center of that shift. We give organizations a more secure, resilient, and controllable endpoint strategy while preserving the freedom to choose the cloud, workspace, browser, application, and partner ecosystems that work best for them.

About the Company

IGEL Technology GmbH

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