Vice President, Public Affairs Sales - Performance Marketing Agency

Vice President, Public Affairs Sales

Washington, DC / New York, NY (Hybrid)

About the Opportunity

Our client, a performance marketing agency known for delivering data-driven advertising solutions across progressive digital campaigns, is hiring a Vice President, Public Affairs Sales to solidify its position as a market leader and grow its presence in the public affairs, nonprofit, and advocacy space.

Our client brings together data, technology, and talent to achieve marketing goals for brands, campaigns, and causes alike — with deep expertise spanning advertising, paid media, marketing, communications, audience data, and analytics. Team members are given ongoing opportunities to learn, grow, and advance their careers.

About the Position

The Vice President of Public Affairs Sales leads strategic growth within the public affairs, nonprofit, and advocacy sectors. This executive-level role is responsible for shaping the agency's visibility in values-driven markets, cultivating long-term client relationships, and managing a team to expand mission-aligned business. The VP partners with senior leadership to guide pitch strategy, external presence, and revenue performance.

Responsibilities

• Direct new business strategy in the advocacy and public affairs sectors
• Oversee development of high-impact proposals, RFP responses, and pitch materials tailored to mission-driven audiences
• Build and maintain strong relationships with consultants, foundations, advocacy organizations, and aligned agency partners
• Serve as lead executive on large-scale campaigns, policy initiatives, and coalition-based pitches
• Guide internal strategy sessions to align offerings with public affairs market trends
• Represent the agency at advocacy conferences, policy events, and values-aligned networking opportunities
• Collaborate cross-functionally to ensure proposals reflect cultural competence, audience expertise, and equity principles
• Contribute to long-term planning, budgeting, and performance analysis for the public affairs vertical
• Oversee team reporting and ensure CRM accuracy for forecasting and performance tracking

Qualifications

• 10+ years of experience in public affairs, campaign strategy, or mission-driven business development preferred
• Proven experience managing sales pipelines, securing high-value contracts, and scaling strategic client work
• Deep understanding of political, nonprofit, or foundation funding ecosystems
• Demonstrated ability to lead teams and represent complex offerings externally
• Strong writing, presentation, and relationship-building skills
• Familiarity with Salesforce or similar CRM tools

Comp: $150-$200k base + uncapped commission

Location

This role is based in Washington, DC or New York, NY, on a hybrid basis; many team members work fully remote. Standard hours are 9:00 a.m.–5:00 p.m., Monday–Friday, with evening and weekend work required as needed.

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