The Video Content Developer creates impactful video and social media content that supports VEGA’s marketing and communication goals. This role combines creative strategy with hands-on production - planning, shooting, editing, and publishing video content - while managing VEGA’s social media presence. The position requires close collaboration with marketing, training, and leadership teams.
VIDEO CONTENT
- Plan, produce, and edit video content for marketing campaigns, product promotions, customer communications, and internal training resources.
- Manage video production from start to finish: pre-production planning, filming, editing, animation, and post-production review.
- Develop creative concepts and storyboards that align with brand guidelines and marketing objectives.
- Set up and stage video productions by selecting, assembling, and operating cameras, microphones, lighting, and other audiovisual equipment to ensure high-quality recording environments and optimal visual and sound performance.
- Capture, edit, and deliver polished videos optimized for multiple platforms (web, social media, presentations, events).
- Collaborate with internal teams and external partners to manage project timelines, logistics, and production schedules.
- Collaborate with subject matter experts to develop and review video content, ensuring that all information presented is accurate, relevant, and aligned with organizational goals and audience needs.
- Maintain a consistent brand voice and visual style across all video assets.
- Stay current with industry trends, tools, and technologies to keep VEGA’s video content modern and effective.
- Organize and maintain a video content library for reuse and accessibility.
- Support training and onboarding initiatives by producing instructional or demo videos as needed.
SOCIAL MEDIA
- Work with Digital team to develop and execute content strategies across social media platforms.
- Write and schedule posts that increase engagement with customers and prospects.
- Monitor analytics to track performance and recommend content improvements.
- Monitor and respond to online feedback and reviews, escalating issues when appropriate.
GENERAL MARKETING
- Work with other team members and departments to ensure a consistent corporate image.
- Contribute as a general Marketing resource for projects, initiatives, and events.
- Provide metrics and updates on progress and success.
What you'll need:
- Bachelor’s degree in Marketing, Communications, Digital Media, or equivalent from a four-year college or university
- AND 1-3 years related experience in video production, editing, and content development and/or training;
- OR equivalent combination of education and experience.
- Strong understanding of creative direction, storytelling, and visual communication.
- Strong writing skills with an understanding of tone and audience for professional social media communication.
- Ability to plan and execute shoots, manage multiple projects, and work under tight deadlines.
- Strong collaboration skills with the ability to partner across departments.