Video & Photo Creative Production Lead

Description

About Us:

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

About the role:

The Video & Photo Creative Production Lead owns end-to-end visual production, elevating the quality, consistency, and effectiveness of video and photo content across the brand. This role brings strong, shoot-ready creative ideas to life-translating brand direction and product messaging into premium, credible, high-performing visual storytelling.

This is a hands-on leadership role for a production-driven creative who can plan and execute efficient shoots, direct and develop a team, and maintain high visual standards without over-engineered processes. The ideal candidate balances creative ambition with practical execution, operates with urgency, and consistently delivers polished, authentic content on time and within budget.

Key Responsibilities

Lead video & photo production, elevates execution quality, and brings strong, shootable creative ideas that translate brand direction into high-performing content.

1. Run production end-to-end

Plan shoots (locations, lighting, gear, talent)

Execute efficiently (not over-engineered agency style)

Deliver consistent quality across shoots

2. Upgrade your visual quality immediately

Bring a strong point of view on how to make tech feel premium and credible

Create environments that feel real and lived-in, not staged or artificial

Demonstrate expert-level control of lighting, composition, and overall visual tone

3. Lead and direct the team

Manage and guide a team of 6 video designers with clear, actionable feedback

Improve storytelling, pacing, and hooks across all outputs

Establish and enforce quality standards and best practices

4. Stay hands-on and execution-focused

Step in to shoot or direct when needed

Run lean, efficient productions independently when required

Solve problems quickly and drive projects forward without over-reliance on external vendors

5. Creative development & storyboarding

Translate high-level creative briefs, product messaging, and marketing objectives into clear, executable concepts

Develop detailed storyboards that define shot structure, pacing, and visual flow

Write and refine on-screen text and/or voiceover scripts that clearly communicate product value

Ensure all concepts are practical to produce while maintaining strong creative impact

6. Own budget & timelines

Take full accountability for delivering high-quality productions on time and within budget

Balance creative ambition with practical execution, avoiding over-engineered solutions

Proactively solve scheduling and resource challenges to prevent delays

Operate with a strong sense of urgency and efficiency across all projects