VP, Audience Development

Job Title: VP, Audience Development

Location: New York, NY or Los Angeles, CA; onsite required

Duration: 9 months + potential to extend

Pay Range: $125-130/hour W2

Hours: 30 hours/week, 4 days onsite 7.5 hours/day

About TSR

TSR is a trusted staffing and workforce solutions partner with more than 50 years of experience delivery highly qualified talent to support clients' most critical business and technology initiatives. Through a disciplined approach to sourcing, candidate vetting, and delivery, TSR helps organizations scale teams quickly while maintaining quality and reliability. TSR operates with a global delivery model, leveraging specialized teams to support enterprise clients across North America and beyond.

In June 2024, TSR was acquired by Justin Christian, founder and CEO of BCforward, a global provider of professional services and workforce solutions. This partnership expands TSR's ability to deliver broader capabilities, global delivery resources, and enhanced opportunities for both clients and consultants.

Job Description

We are seeking a VP, Audience Development to join our dynamic team. The ideal candidate will have strong experience in audience development, programming strategy, entertainment marketing, and content strategy, and a proven ability to build fandom, increase viewership, and operationalize cross-platform audience growth.

Role Overview and Schedule

Part-time. 30 hours per week. Four days onsite at either New York, NY or Los Angeles, CA. Hours 9:00 a.m. to 6:00 p.m. local time, 7.5 hours per onsite day. Possible extension: N/A. Candidates should be prepared to discuss and share case studies demonstrating how they have driven fandom. Entertainment and streaming experience is preferred.

Core Focus

This role will establish a new audience development function that deepens fandom and drives enhanced viewership for a portfolio of television titles. The function will integrate media analytics and strategy, metadata and placement, lifecycle CRM activation, social and creator amplification, and rigorous measurement to convert linear momentum into sustained multiplatform engagement.

Responsibilities:

• Define and implement portfolio and IP-specific audience development strategies that build fandom and viewership across linear, streaming, FAST, social, digital, partner, and owned channels.
• Use linear programming as the launchpad for awareness, cadence, appointment viewing, and on-air momentum, then extend to multiplatform environments.
• Lead fandom-building activations including community engagement, social conversation, creator and cast amplification, fan rituals, and always-on audience relationship management.
• Own partnerships and activation through CRM and lifecycle platforms, including Iterable, and manage agency relationships to execute audience plans.
• Establish measurement frameworks, executive dashboards, KPIs, test-and-learn cadences, and discovery-source attribution across search, social, platform home screens, and AI answer surfaces.
• Close metadata gaps by improving identifier coverage, EPG validity, and content metadata quality to influence recommendation and search ranking.
• Translate goals into sequenced initiatives with clear owners, baselines, success thresholds, and show-level fandom indicators; communicate trade-offs to senior leadership.
• Partner with Programming, Marketing, Research, Distribution, Product, Platform, Social, Ad Sales, Data Science, Media Agency, Legal, Privacy, and Data teams to coordinate compliant growth plans.
• Lead, coach, and develop agency partners; document methodologies, standards, vendor relationships, and playbooks for transferability.

Required Skills & Qualifications:

• 10+ years in audience development, programming strategy, entertainment marketing, content strategy, streaming, television, digital media, or consumer media growth.
• Proven record driving viewership and fandom for series, franchises, tentpoles, or entertainment brands.
• Strong understanding of linear programming, on-air promotion, audience flow, scheduling priorities, and converting linear momentum to multiplatform engagement.
• Experience developing show-specific strategies across linear, streaming, FAST, social, digital, partner platforms, and owned direct-to-consumer environments.
• Command of fandom-building tactics including community engagement, social conversation, creator and cast amplification, fan rituals, repeat viewing, and lifecycle engagement.
• Working knowledge of content metadata systems, universal content identifiers, EPG and scheduling feeds, and how recommendation and search systems ingest and rank catalog content.
• Experience managing cross-functional relationships with Programming, Marketing, Research, Distribution, Product, Platform, Social, and Ad Sales teams.
• Fluency in audience measurement, including ratings, reach, frequency, streaming engagement, social conversation, sentiment, retention, cohort behavior, discovery-source attribution, and fandom health indicators.
• Demonstrated ability to lead cross-functional initiatives and influence senior stakeholders in a dynamic environment with multiple priorities.

Preferred Skills:

• Bachelor's degree.
• Entertainment marketing and streaming experience.

Why TSR?

At TSR, we believe in advancing lives and careers. When you join our team, you gain access to:

• Competitive compensation and benefits.
• Opportunities for growth with global clients.
• A supportive, inclusive culture that values innovation and people.
• Exposure to cutting-edge technologies and projects.

Additional Details

• Begin shortlisting immediately. Target 20 candidates for first round. Resume format should include a sales pitch at the top explaining why the candidate is qualified.
• Max vendor/supplier bill rate: $198.55/hr.
• Worker type: Part-time. 30 hours per week. Four days onsite. No direct contact with minors.

About Our Commitment

TSR is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or veteran status.

Interested? Apply Now!

If this sounds like the right opportunity for you, please apply with your most recent resume.