Brand Management, Brand Marketing (Branding), Brand Positioning, Brand Strategy, Business Administration, Business Growth, Business Plan, Category Development, Consumer Marketing, Consumer Packaged Goods, Continuous Improvement, Cross-Functional, Customer Relations, Customer/Client Research, Forecasting, Leadership, Market Entry Strategy, Market Trend Analysis, Marketing, Organizational Development/Management, Organizational Skills, Product Pricing, Profit & Loss, Retail, Retail Strategy, Strategic Planning, Team Lead/Manager, Willing to Travel
The Vice President, Brand Marketing is responsible for defining the strategic direction and business objectives for an assigned brand portfolio within the Retail business. This role owns category strategy, portfolio performance, brand positioning, and financial results to deliver sustainable growth, strong brand health, and long-term value creation.
Reporting to the Group Vice President, Retail & Innovation, this role translates consumer, customer, and marketplace insights into winning strategies, leads execution across the portfolio, and develops organizational capability to deliver profitable growth while contributing to the overall Retail portfolio strategy.
Responsibilities:
- Define category strategy, long-term growth priorities, and business objectives for an assigned portfolio.
- Own category P&L, including revenue, profitability, financial performance, forecasting, and long-range business planning.
- Lead portfolio strategy, including brand positioning, product portfolio, pricing, and growth priorities.
- Identify consumer, customer, competitive, and marketplace opportunities to inform strategic direction and business decisions.
- Lead annual operating plans and long-range category strategies aligned with enterprise priorities.
- Champion innovation and commercialization initiatives within the assigned portfolio to drive profitable growth.
- Lead cross-functional teams to successfully execute strategic initiatives and achieve business objectives.
- Make business decisions that balance short-term performance with long-term brand and category growth.
- Build strong organizational capability by developing leaders, strengthening succession, and fostering a culture of accountability, collaboration, and continuous improvement.
- Present business performance, growth strategies, and recommendations to executive leadership.
Qualifications:
- Bachelor's degree in Marketing, Business, or related field required; MBA preferred.
- 12+ years of progressive Brand Marketing, Brand Management, Marketing, or Consumer Packaged Goods leadership experience.
- Demonstrated success leading brands, categories, or portfolios with full P&L accountability.
- Proven experience developing growth strategies, managing brand portfolios, and delivering business results.
- Experience leading cross-functional teams and influencing strategic business decisions.
- Strong financial acumen, strategic thinking, and decision-making capabilities.
- Exceptional leadership, communication, and executive presence.
Competencies:
- Strategic Mindset - Defines long-term category strategies that balance immediate performance with sustainable growth, anticipate market trends, and position the portfolio for long-term competitive advantage.
- Consumer & Customer Focus - Shapes portfolio, positioning, and go-to-market strategies based on evolving consumer, customer, and marketplace insights to strengthen brand relevance and drive business growth.
- Cultivates Innovation - Leads innovation and commercialization within the portfolio, ensuring initiatives are aligned to strategic priorities and deliver meaningful value for consumers, customers, and the business.
- Drives Results - Owns category performance end-to-end, makes disciplined business decisions, and delivers profitable growth through strong financial, brand, and operational results.
- Manages Ambiguity - Makes confident, well-reasoned decisions amid complexity and change, providing clear direction while maintaining focus on strategic priorities and business outcomes.
- Cross-Functional Leadership - Builds alignment across functions, influences without direct authority, and removes barriers to successfully execute category strategy and achieve business objectives.
- Retail Execution Excellence - Ensures brand strategies translate into effective marketplace execution by driving alignment from strategy through commercialization and in-market activation.
- Agility & Decision Making - Balances speed with thoughtful, data-informed decision making, adapting priorities as business needs evolve while maintaining focus on long-term objectives.
Working Conditions/Environment:
Works in a normal office environment where the employee is regularly required to speak, see, hear, sit, stand, talk, type, walk and bend while moving about the facility. The noise level in the office is quiet. Occasional travel to plants or meetings is required.