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VP, Growth Marketing

NextHealth

Los Angeles, CA

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JOB DETAILS
SALARY
$165,000–$185,000 Per Year
SKILLS
A/B Testing, Artificial Intelligence (AI), Automation, Budget Management, Budgeting, Business Intelligence Software, Business Strategy, Campaigns, Consulting, Consumer Branding, Content Management Systems (CMS), Continuous Improvement, Contract Management, Cross-Selling, Customer Conversion, Customer Relationship Management (CRM), DOMO, Data Cleaning, Data Collection, Data Quality, Demand Generation, Economics, Ecosystems, Finance, Financial Operations, Fitness, Head of Finance, Health Plan, Health Science, Healthcare, Internet Application, Leadership, LifeTime Value (LTV), Link Building, Looker, Marketing, Marketing Automation Software, Marketing Plan, Marketing Strategy, Media Production, Medicine, Metrics, New Store Openings, Outbound Marketing, Patient Care, Performance Analysis, Performance Metrics, Productivity Management, Reconciliation, Reporting Dashboards, Reporting Skills, Retention Programs, Return on Investment (ROI), Revenue Forecasting, Scalable System Development, Search Engine Optimization (SEO), Short Messaging Service (SMS), Systems Administration/Management, Team Player, Testing, Training/Teaching, Up-Selling, User Interface/Experience (UI/UX), Vendor/Supplier Relations, Website Conversion
LOCATION
Los Angeles, CA
POSTED
Today
About Us:

Step into Next Health, where innovation meets longevity. Established over nine years ago, we have grown into a leading force in functional medicine and wellness across the United States, driven by an unwavering mission to advance health optimization and longevity.We are not just leaders in health optimization-we are pioneers.

At Next Health, our mission is more than a statement; it is a commitment to transforming lives. Through groundbreaking functional medicine practices, we empower individuals to unlock their fullest potential, enhancing vitality,performance, and long-term well-being. With a relentless focus on leveraging the latest advancements in health science and technology, we guide our clients in taking their health to the next level.
Your Impact:

As Vice President of Growth Marketing at Next Health, you will be responsible for architecting and scaling the full growth engine of the organization-driving predictable, measurable, and efficient demand generation across all markets, locations, and membership tiers.

You will own the systems, strategy, and execution that translate marketing investment into revenue performance, including acquisition, conversion, retention, and lifetime value. This role is central to enabling Next Health's expansion from a leading health optimization brand into a nationally scaled, data-driven healthcare platform.
What to Expect:

In this role, you can expect to:
  • Own all marketing data, reporting, and performance intelligence as the single source of truth.
  • Build and maintain executive dashboards across funnel, channel, creative, and location performance.
  • Define KPI frameworks (CAC, LTV, ROAS, MER, payback period, contribution margin, conversion rates, attribution).
  • Ensure data integrity across web, CRM, app, paid media, and analytics systems.
  • Partner with Finance and Operations to align marketing and business performance reporting, proactively surfacing insights and performance risks or opportunities in real time.
  • Own strategy, budget allocation, and performance across all paid channels (Meta, Google, TikTok, programmatic, CTV, influencer).
  • Set CAC and ROAS targets aligned with unit economics.
  • Continuously optimize budget allocation based on performance data.
  • Own attribution modeling and measurement infrastructure.
  • Own full funnel performance from prospect to member to advocate.
  • Optimize conversion at every stage of the customer journey.
  • Improve landing pages, lead capture flows, and consult booking systems.
  • Build scalable lead nurture programs across email, SMS, and lifecycle channels.
  • Run continuous A/B and multivariate testing across web, app, and funnels, optimizing creative, copy, offers, and user experience for conversion.
  • Scale learnings across channels and touchpoints.
  • Own the marketing technology ecosystem (CRM, CMS, analytics, app, dashboards, booking systems).
  • Define the martech roadmap and integration priorities.
  • Ensure all systems support both conversion and clean data capture.
  • Own member lifecycle from acquisition through retention, reactivation, and advocacy.
  • Build segmented email, SMS, push, and in-app engagement programs.
  • Drive upsell, cross-sell, referrals, and reactivation.
  • Partner with operations on retention and engagement strategies.
  • Partner with Brand/Creative to develop high-performing performance creative.
  • Build rapid testing and iteration frameworks for creative scaling.
  • Use performance data to continuously improve creative output.
  • Own SEO strategy across corporate and location pages.
  • Manage Google Business Profiles and local search performance for all locations.
  • Oversee reputation management and review generation.
  • Drive organic authority in the longevity and health optimization category.
  • Build scalable marketing playbooks for corporate and local execution.
  • Support franchisees and General Managers with tools, training, and reporting.
  • Lead local campaigns, grand openings, and co-op marketing programs.
  • Deliver consistent performance reporting across all locations.
  • Own all external marketing agencies and vendor relationships.
  • Define KPIs, scopes, and performance accountability standards.
  • Evaluate, optimize, and replace partners based on performance.
  • Manage contracts and marketing vendor budgets.
  • Own full marketing budget planning, allocation, pacing, and reconciliation.
  • Build revenue-linked forecasting models tied to spend and unit economics.
  • Present ROI and performance accountability to executive leadership.
  • Deploy AI across paid media, creative, lifecycle, segmentation, and reporting.
  • Implement automation to improve efficiency, testing velocity, and personalization.
  • Continuously evaluate and integrate emerging AI tools.
  • Build systems that scale output without increasing manual workload.
  • Partner with Brand, Creative, Operations, Finance, and Technology teams.
  • Align marketing strategy with company growth and operational execution.
  • Support executive leadership with reporting, insights, and growth strategy.
What You'll Bring

We are seeking a VP, Growth Marketing who possesses:
  • 5+ years of growth marketing experience with ownership of paid media budgets, CRM, conversion infrastructure, and performance reporting at a consumer brand.
  • Bachelor's degree required, preferably in Marketing, Business, Economics, or a related quantitative field.
  • Hands-on command of paid media platforms (Meta, Google, TikTok, programmatic) and analytics tools (GA4, attribution platforms, Looker, Domo, or equivalent BI tools).
  • Proven experience building dashboards, defining KPI frameworks, and presenting performance to executive leadership.
  • Deep fluency in CAC, LTV, payback period, ROAS, MER, and contribution margin, with the ability to defend these metrics to a CFO.
  • Experience managing or leading digital agency relationships.
  • Strong ability to partner with Brand and Creative teams without compromising performance outcomes.
  • Working knowledge of CRM platforms, marketing automation, CMS systems, and consumer app growth (push, in-app, lifecycle).
  • Experience with SEO, local search, and reputation management.
  • Demonstrated experience using AI tools in marketing workflows, including creative production, paid media optimization, lifecycle marketing, content generation, and reporting automation.
  • Background in premium consumer health, wellness, fitness, beauty, or DTC categories preferred.
  • Experience scaling multi-location or franchise brands preferred.
  • Familiarity with longevity, biohacking, or health optimization preferred.
Our Culture & Perks

We are a patient-centered healthcare organization built on excellence, compassion, and teamwork. We offer:
  • Competitive compensation package
  • Growth opportunities as we expand nationally
  • Supportive and inclusive work environment
  • Meaningful work improving patient health and longevity outcomes
  • Performance-based incentives (where applicable)
  • Healthcare coverage
  • 401(k) retirement savings plan
  • Paid time off
  • Employee discounts
  • Training and development opportunities
  • Wellness resources
Expected Compensation

The expected compensation for this position is $165,000 - $185,000 per year, plus benefits and bonus potential.

Final compensation may vary based on experience, qualifications, skills, and other job-related factors. Additional elements of the total compensation package may be offered depending on role placement. Full benefit details will be provided upon offer of employment.

$165,000 - $185,000 a year

Additional Information:

As part of our selection process, all candidates may be required to participate in an in-person interview with a Next Health representative at one of our locations, whenever possible, prior to a final hiring decision.

Next Health is an Equal Opportunity employer, committed to promoting a diverse and inclusive workplace. All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or expression, or any other characteristic protected by applicable federal, state, or local laws.

We are dedicated to ensuring equal employment opportunities for all applicants and employees, including those with criminal histories, arrest records, or conviction records, in accordance with relevant laws. This includes compliance with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

Qualified individuals with a disability who require assistance during the application or recruitment process, have the right to request a reasonable accommodation. Please submit your request to [email protected].

We kindly ask that applicants refrain from calling our office regarding job inquiries. All application-related questions should be directed to [email protected]. Thank you for your understanding.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

About the Company

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NextHealth

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