About LegalZoom\n \nLegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 25 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you're ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can't wait to meet you.\n \nWhere we work\n \nWe believe work should work for you. LegalZoom supports a remote-friendly environment that gives employees flexibility and balance. Our Austin, Beaverton, Frisco, Los Angeles Metro, and San Francisco Bay Area offices allow our employees to collaborate with teammates and offer special onsite events, lunches, and more.\n \nThis hybrid position will work remotely as well as onsite in our Sherman Oaks or Mountain View offices.\n \nOverview\n \nThe Vice President of Growth is responsible for defining and executing LegalZoom's end-to-end growth strategy\u2014accelerating customer acquisition and retention across organic discovery (SEO/AEO), paid media, lifecycle engagement, and marketing technology infrastructure.\n \nThis role sits at the intersection of Marketing, Product, Finance, Data, and Technology, ensuring alignment between how LegalZoom attracts customers, converts demand, deepens relationships, and scales efficiently.\n \nThis leader translates company strategy\u2014including LegalZoom's three-year growth plan\u2014into integrated, measurable growth programs that operate as one connected engine. They are responsible for accelerating customer acquisition across both new entrepreneurs and established businesses, while leveraging AI and technology to improve performance, efficiency, and long-term enterprise value.\n \nYou will\n \nGrowth Strategy, Leadership & Collaboration\n \n\u25cf Translate company-level strategy into a clear, integrated growth roadmap across acquisition and retention\n \n\u25cf Partner closely with the CMO and senior cross-functional leaders across Marketing, Product, Finance, Data, Engineering, and Customer Experience to drive full-funnel growth\n \n\u25cf Align paid, organic, lifecycle, and product-led initiatives into a unified operating model\n \n\u25cf Accelerate acquisition of established businesses as a core pillar of LegalZoom's three-year strategy\n \n\u25cf Act as a senior cross-functional leader and trusted advisor, aligning stakeholders around shared growth goals\n \n\u25cf Build, lead, and develop high-performing teams across Paid Media, SEO/AEO, Lifecycle, and Marketing Technology\n \nPaid Media & Performance Marketing\n \n\u25cf Own performance marketing strategy across Search, Social, Display, Affiliates, Partnerships, and emerging channels\n \n\u25cf Optimize capital allocation using incrementality testing, marketing mix modeling, and advanced attribution frameworks\n \n\u25cf Improve creative velocity and testing through AI-enabled tools and automation\n \n\u25cf Identify and scale new acquisition channels aligned to both startup and established business segments\n \n\u25cf Continuously improve efficiency, scalability, and measurable ROI across performance investments\n \nOrganic Growth, SEO & Answer Engine Optimization (AEO)\n \n\u25cf Own organic acquisition strategy across traditional SEO and AI-native discovery environments\n \n\u25cf Lead AI Engine Optimization efforts, ensuring LegalZoom is surfaced in AI Overviews, generative search results, and large language model citations\n \n\u25cf Partner with Product and Engineering to embed structured data, technical SEO excellence, and AI-readiness into site architecture\n \n\u25cf Build scalable, intent-driven content frameworks aligned to high-value customer segments\n \n\u25cf Refine measurement systems for AI visibility, citation share, and organic contribution to revenue\n \nLifecycle, Retention & Expansion\n \n\u25cf Own lifecycle strategy across onboarding, activation, cross-sell, renewals, and subscription engagement\n \n\u25cf Improve retention and lifetime value through behavioral segmentation, personalization, and automation\n \n\u25cf Develop tailored lifecycle programs for established businesses to increase engagement and expansion revenue\n \n\u25cf Ensure seamless connection between acquisition messaging and post-purchase customer experience\n \n\u25cf Partner with Product to reduce churn and improve activation for high-value cohorts\n \nAI-Driven Growth & Operational Efficiency\n \n\u25cf Leverage and implement AI solutions to improve operational efficiency and marketing performance\n \n\u25cf Embed AI into creative development, media optimization, content production, predictive modeling, and segmentation\n \n\u25cf Automate workflows to increase speed-to-market and reduce cost-to-serve\n \n\u25cf Establish governance and performance standards for responsible AI usage\n \n\u25cf Build internal capabilities that enable teams to operate faster, test more rapidly, and scale efficiently\n \nIntegrated Growth Engine & Marketing Technology\n \n\u25cf Create stronger connections between paid, organic, lifecycle, and product channels so they operate as one cohesive growth engine\n \n\u25cf Align data, messaging, and targeting across channels to drive compounding performance\n \n\u25cf Ensure audience portability and consistent measurement across paid and owned environments\n \n\u25cf Own the marketing technology stack, including CRM/CDP, analytics, experimentation platforms, and attribution systems\n \n\u25cf Develop unified dashboards and reporting frameworks to provide visibility into growth performance and investment impact\n \nYou have\n \n\u25cf 12+ years of growth or performance marketing leadership experience with full-funnel ownership\n \n\u25cf Proven track record scaling multi-channel acquisition while improving efficiency and lifetime value\n \n\u25cf Deep expertise in paid media, SEO, lifecycle marketing, and marketing technology\n \n\u25cf Demonstrated experience leveraging AI to drive measurable operational and performance gains\n \n\u25cf Strong financial acumen with experience managing significant marketing investment\n \n\u25cf Experience accelerating growth across multiple customer segments, including established businesses\n \n\u25cf Data-informed leader with comfort defining metrics and building measurement frameworks\n \n\u25cf Proven ability to build and scale high-performing teams\n \n\u25cf Exceptional cross-functional leadership and executive communication skills\n \nThe salary range for this role is $216,000 - $345,600. Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.\n \n\u25cf Medical, Dental, Vision Insurance\n \n\u25cf 401k, With Matching Contributions\n \n\u25cf Paid Time Off\n \n\u25cf Health Savings Account (HSA)\n \n\u25cf Flexible Spending Account (FSA)\n \n\u25cf Short-Term/Long-Term Disability Insurance\n \n\u25cf Plus other wellness benefits to include:\n \n\u25cb Fertility\n \n\u25cb Mental Health\n \n\u25cb One Medical\n \n\u25cb Fringe lifestyle benefits up to $250\n \nJoin us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.\n\n