VP, Head of Paid Media

LendingTree

Charlotte, NC

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JOB DETAILS

SALARY

$240,000–$280,000 Per Year

SKILLS

Acquisition Strategy, Analysis Skills, Budgeting, Campaigns, Capital Allocation, Channel Marketing, Consumer Finance, Continuous Improvement, Cross-Functional, Diversity, Ecosystems, Entrepreneurship, Establish Priorities, Financial Services, Insurance, Lead Generation, Marketing, Performance Tuning/Optimization, Search Engine Marketing (SEM), Team Lead/Manager, Team Player

LOCATION

Charlotte, NC

POSTED

2 days ago

*This role requires a hybrid schedule in our Charlotte, NC, Seattle, WA or Denver, CO offices; Tuesday-Thursday in-office, Monday and Friday remote.*

Overview

LendingTree is one of the largest and most sophisticated performance marketing platforms in the U.S., operating at the intersection of consumer finance, data, and digital acquisition at massive scale. We connect millions of consumers with financial products through a dynamic, multi-vertical marketplace-and performance marketing is the engine that powers that ecosystem.

We deploy a 9-figure annual marketing budget across digital channels, not as a fixed spend, but as a real-time capital allocation system-continuously optimizing across channels, products, and audiences to drive efficient, high-quality lead generation and long-term marketplace value.

We are seeking a Head of Paid Media to lead this engine-owning strategy and execution across SEM, Paid Social, Programmatic, and Partner Marketing channels. This role sits at the center of the business and requires a leader who thrives in high-scale, high-velocity, and highly competitive environments.

What You'll Own

Own end-to-end paid acquisition strategy and execution across all biddable and partner channels.
Responsible for scaling lead generation across multiple verticals, balancing volume, quality, and downstream conversion
Ownership of building a portfolio-based approach to channel investment, dynamically shifting capital across channels to arrive at the optimal outcome
Drive growth by expanding and optimizing key performance marketing channels, including:
- SEM (core growth driver)
- Paid Social
- Programmatic / Display
- Affiliate / Partner / Aggregator channels
Experience driving a high-velocity testing culture
Responsible for partnering with cross functional teams to improve funnel efficiency and prioritize work that will create continuous improvements for the marketing team.
Build and lead a high-performing, in-house performance marketing team, with no reliance on external agencies.

What We're Looking For

15+ years in performance marketing with a strong lead generation focus
Experience managing large-scale paid media budgets
Deep expertise across multiple channels:
- SEM
- Paid Social
- Programmatic
- Affiliate / Partner ecosystems
Proven ability to drive profitable growth at scale
Strong analytical mindset with ability to make rapid, data-driven decisions
Experience operating in:
- Marketplace businesses
- Financial services / high-consideration categories (strong plus)
Hands-on operator with experience running campaigns, not just managing teams or agencies
Track record of building and developing high-performing teams

COMPENSATION:The base pay range for this position is $240,000-280,000, however, base pay offered may vary depending on internal factors, job-related knowledge, location and candidate experience.

INCENTIVE COMPENSATION

Eligible for annual performance bonus

BENEFITS

Medical, dental, and vision insurance and 401(k) matching

OUR CULTURE

We're a collaborative, entrepreneurial team that values curiosity, creativity, and getting things done together. Our teammates are some of the brightest, most driven people you'll meet - and we celebrate innovation, inclusion, and ownership. At LendingTree, you'll find an inclusive culture where diverse perspectives make us stronger. We believe in working hard and supporting one another - with the flexibility and trust that help you thrive both personally and professionally.

We're proud to offer generous benefits, wellness programs, and time-off policies designed to help you recharge, stay healthy, and bring your best self to work every day. And yes - we still have fun doing it (our "GSD - Get Stuff Done" award is a fan favorite!)

Come grow with us, make an impact, and be part of a company that truly cares about its people and its community.

LendingTree is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation, or military status.

CCPA Disclosure

About the Company

LendingTree

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