VP, Integrated Marketing

Who We Are
Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength-training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength-based program.

 

Position Summary
The Vice President of Integrated Marketing is responsible for shaping and executing holistic brand strategies across a diverse portfolio of brands - Club Pilates, Pure Barre, Stretch Lab, Yoga Six and BFT. This role oversees consumer insights, creative team and brand marketing leads.  The VP drives development of integrated marketing and content strategies that drive brand growth, consumer engagement and revenue. In addition, the role integrates annual marketing calendars, ensuring consistent brand messaging, to deliver and execute plans that align with each brand’s unique objectives.