VP, Integrated Marketing

Who We Are

Lucky Strike Entertainment, formerly Bowlero Corp, is one of the world's premier location-based entertainment platforms. With over 360 locations across North America, Lucky Strike Entertainment provides experiential offerings in bowling, amusements, water parks, and family entertainment centers. The company also owns the Professional Bowlers Association, the major league of bowling and a growing media property that boasts millions of fans around the globe. For more information on Lucky Strike Entertainment, please visit ir.luckystrikeent.com.

Overview

Hybrid - Miami, FL

The Vice President of Integrated Marketing is responsible for leading the company's integrated marketing strategy, promotional planning, and go-to-market execution across all brands and business units.

What You'll Do

Integrated Marketing Strategy

• Develop integrated marketing strategies supporting growth objectives and key initiatives.
• Own the annual marketing calendar and campaign planning process.
• Establish campaign objectives, audience strategies, and success metrics.
• Ensure consistent messaging across all customer touchpoints.

Campaign Planning & Go-to-Market Leadership

• Lead campaign development from strategy through launch and optimization.
• Oversee campaign briefs, go-to-market planning, and launch readiness.
• Coordinate execution across brand, digital, lifecycle, social, creative, PR, and operations teams.
• Improve campaign effectiveness and speed-to-market.

Business & Cross-Functional Leadership

• Serve as the primary marketing lead for company-wide promotional initiatives.
• Partner with executive leadership and operations teams.
• Lead integrated planning processes and marketing best practices.

What You'll Bring

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 10+ years of relevant marketing experience, including 5+ years in a leadership role.\
• Strong leadership, analytical, communication, and cross-functional collaboration skills.
• Proven ability to drive measurable business results through marketing initiatives.

What You'll Get

• At Lucky Strike Entertainment, we're committed to supporting your well being both on and off the job. Here's a peek at some of the benefits available to our Corporate associates:
• Medical, Dental, Vision plans to select from based on your needs
• Wellness resources to help you along your wellness journey
• 401(k) Retirement Plans
• Employee Stock Purchase Program
• Employee Assistance Program (EAP)
• Vacation and Holidays
• Perks! Bowling, Boomer's, and Waterpark discounts, Retail discounts, Event discounts and more!

Benefits

Lucky Strike Entertainment offers performance-based incentives and a competitive total rewards package which includes healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. More details regarding benefits are available here: www.bowlerocorp.com/careers/benefits