Description
We are Ria Money Transfer. With presence in nearly 200 countries and territories, with more than 600,000 physical locations and over 7 billion digital customers worldwide, Ria is now the largest real-time cross-border money movement network in the world. We are dedicated to helping millions of people send money where it matters. Whether it's to loved ones at home or anywhere around the world, Ria opens ways for a better everyday life.
At Ria Money Transfer, we’re redefining what global money movement looks like for millions of customers across 190+ countries. As part of Euronet Worldwide, we operate one of the world’s largest cross-border payment networks—powering trusted brands like Ria, XE, and Dandelion.
We are now seeking a Chief Marketing Officer (CMO) to lead the next chapter of our global growth. Chief Marketing Officer to define and lead the end-to-end global marketing strategy across our Money Transfer Segment. This executive will be responsible for driving brand, growth, customer acquisition, retention, and digital transformation across multiple regions, channels, and customer segments (B2C and B2B). This is not a traditional marketing role. This is a transformation mandate. For the right leader, this is a rare opportunity to shape the future of a global fintech platform.
You will step into a highly visible leadership position with the opportunity to:
- Reimagine how we acquire and engage customers globally.
- Elevate a digitally driven, Direct-to-Consumer growth engine.
- Unify and inspire a distributed international team.
- Bring modern, AI-enabled marketing capabilities to scale.
Role Overview
As Chief Marketing Officer, you will lead global marketing strategy and execution across all channels, with a strong emphasis on digital and direct-to-consumer (DTC) growth. Reporting to the Chief Growth Officer, the CMO will oversee a distributed global team and drive alignment across regions, functions, and leadership stakeholders, shaping strategy, fostering innovation, and accelerating revenue growth in a highly competitive global fintech landscape.
Key Responsibilities
- You will own and execute global, multi-channel marketing to drive customer acquisition, engagement, and lifecycle marketing strategies across digital and physical channels.
- Partner with executive leadership to align marketing with direct-to-consumer growth objectives and P&L outcomes.
- Drive customer acquisition, engagement, and retention across key international markets.
- Champion a digital-first, performance-driven marketing approach, including data-driven marketing, personalization, and marketing automation at scale.
- Drive customer acquisition, engagement, and lifecycle marketing strategies across digital and physical channels.
- Optimize full-funnel performance, including paid media, CRM, partnerships, and field marketing.
- Partner cross-functionally with Product, Sales, and Regional Leadership to align on growth priorities.
- Lead go-to-market strategy for new products, services, and market launches.
- Localize strategies to resonate across regions, with a strong emphasis on Latin America.
- You will bring innovative, data-driven, and AI-enabled marketing practices into the organization.
- Lead and scale a high-performing global marketing organization (10+ direct reports; Director/Mgr level)
- Act as a strategic advisor on market expansion, pricing, and competitive positioning.
Qualifications
- You have 15+ years of progressive marketing leadership experience, with significant tenure in global roles.
- Proven success as a senior marketing leader (CMO, SVP) within fintech, payments, or digital-first organizations leading direct-to-consumer (DTC) marketing.
- Deep understanding of cross-border payments, remittances, or financial services ecosystems.
- Demonstrated ability to scale marketing functions across multiple regions and customer segments, multi-channel, international marketing teams.
- Exceptional leadership, communication, and stakeholder management.
- Strong experience in digital transformation, performance marketing and brand building.
- This position is Hybrid and requires the person to be located in one of our corporate offices.
Why This Role
- Opportunity to shape the global marketing strategy for a market-leading cross-border payments platform.
- Direct impact on growth and international expansion.
- Leadership of a complex, multi-brand, multi-region ecosystem with significant scale.
- Owns global P&L impact, not just marketing execution.
- Drives growth strategy and not just channel performance.
- Leads multi-brand, multi-region integration.
- Influences product, pricing, and expansion decisions.
Perks & Benefits
- Competitive compensation plan.
- Paid time off and leave.
- Health, dental, vision and life insurance.
- 401(k) retirement plan with company match.
- Employee Stock Purchase Plan.
- Global Language Program offering language learning opportunities.
- Wellness initiatives supporting physical, mental, and financial well-being.
- Learning, development, and tuition assistance programs.
- Global career opportunities in an inclusive, mission-driven culture.
Our package includes medical, dental, and vision insurance, a 401(k), employee stock options, paid time off, an HSA/FSA, short-term and long-term disability, tuition assistance, growth opportunities, and more. Actual starting salary may vary based on geographic location, work experience, and skills. Ria values diversity and is proud to be an equal opportunity employer. We provide equal opportunities to all employees and applicants, regardless of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. #LI-MH1