$200,000 - $225,000 a yearVice President of MarketingThe RoleThe VP of Marketing is the senior-most marketing leader within the organization, responsible for owning and scaling the entire marketing function across:Brand & CreativePerformance & Growth MarketingLifecycle Marketing (Email, SMS & Retention)Social, Content & CommunityCreator & Partnership MarketingPR & CommunicationsThis is a player-coach role requiring both strategic leadership and hands‑on execution. The VP of Marketing will partner directly with the CEO and executive leadership team to drive brand equity, customer acquisition, retention, and profitable growth across all channels.Key ResponsibilitiesBrand & CreativeOwn and evolve the brand across all consumer touchpointsLead creative strategy across paid, organic, and lifecycle channelsBuild and manage an integrated marketing calendarMaintain a high standard of creative excellence and brand consistencyPerformance & Growth MarketingOwn DTC growth across Meta, Google, TikTok, YouTube, Amazon Ads, and emerging channelsManage full-funnel performance metrics including MER, CAC, LTV, ROAS, and attributionFoster a culture of testing, optimization, and continuous improvementOwn marketing budgets and contribute to broader business planning and forecastingLifecycle & RetentionBuild and scale email, SMS, loyalty, and retention programsImprove repeat purchase rate, retention, and customer lifetime valueDevelop segmentation, personalization, and customer journey strategiesSocial, Content & CommunityLead organic social strategy across key platformsScale creator, athlete, ambassador, and partnership programs into meaningful growth channelsStrengthen community engagement and brand affinityOwn PR strategy, brand storytelling, and cultural relevance initiativesEcommerce & GrowthPartner closely with Ecommerce leadership on CRO initiatives, PDP optimization, and customer experience improvementsLead go‑to‑market strategy for product launches and major campaignsSupport international expansion efforts across key global marketsLeadershipBuild, lead, and develop a high‑performing marketing organizationManage agencies, consultants, and external partnersCollaborate cross‑functionally with Product, Finance, Operations, Supply Chain, and Ecommerce teamsWhat You Bring12+ years of marketing experience, including 3+ years in a senior leadership capacity (VP level preferred)Experience scaling high-growth DTC or omnichannel consumer brandsDeep expertise in performance marketing, customer acquisition, retention, and ecommerce growthStrong understanding of key business and marketing metrics including MER, CAC, LTV, ROAS, and attributionProven ability to lead both brand marketing and performance marketing functionsExperience building, developing, and scaling high‑performing teamsExperience growing creator, ambassador, influencer, and partnership programs into measurable business driversInternational expansion experience across markets such as the UK, EU, Canada, and Australia preferredFamiliarity with Shopify, Klaviyo, GA4, Triple Whale, Northbeam, and related ecommerce technology platformsExperience operating successfully within founder‑led and rapidly growing organizations#J-18808-Ljbffr