Role: VP, Marketing & Strategic Communication
Status: Exempt
Program: Foundation
Reports To: Chief Advancement Officer
Hours: Monday – Friday 8a-4p
Salary: $110,000 - $130,000
Date Modified 5/6/2025
Date of HR Approval 5/12/2025
Role Summary: The Vice President of Marketing and Strategic Communications with the support of the Chief Advancement Officer is responsible for developing and implementing a comprehensive communications strategy that elevates the agencies brand, enhances its reputation, and drives engagement with key stakeholders. This role blends high-level strategy, creative direction, and cross-functional collaboration. The ideal candidate brings deep expertise in brand management, integrated marketing, media relations, executive communications, and multimedia content production.
Role Requirements:
- Bachelor’s degree in Communications, Marketing, Public Relations, or a related field (Master’s degree preferred).
- 10+ years of experience in strategic communications, preferably within mission-driven or nonprofit organizations.
- 7+ years of supervisory experience
- Exceptional writing, storytelling, and editing skills.
- Experience working closely with executive leadership, including direct communication support for C-suite executives.
- Highly collaborative, strategic, and creative approach to leadership.
Role Responsibilities:
- Develops and executes a unified communications strategy to align with agency values.
- Serves as the organization’s brand steward, ensuring consistent voice, tone, and visual identity across all platforms.
- Translates the organization's mission, and vision, into compelling narratives that resonate with diverse audiences.
- Partners with the CEO to craft executive messaging, speeches, presentations, media engagements, and external communications.
- Provides ideas to the executive leadership team to aide in strategic planning and organizational growth.
- Leads the development and execution of integrated marketing campaigns to support advancement, fundraising, and programmatic initiatives.
- Oversees creation and distribution of digital content, publications, advertising, social media, and other outreach materials.
- Supervises and provides professional development to the Advancement and Communication Coordinator.
- Provides creative and editorial leadership for Arc TV, aligning programming with strategic messaging and brand identity.
- Collaborates with departments to deliver high-impact visual storytelling and video content that amplifies the organization’s work.
- Expands Arc TV’s reach and influence through innovative programming, partnerships, and platform development.
- Works cross-functionally with departments to ensure message alignment and provides communication support for major initiatives.
- Defines and tracks key performance indicators (KPIs) to assess and optimize communications effectiveness.
- Stays informed of industry trends and emerging technologies to continually innovate and elevate the organization's communications strategies, particularly in video storytelling and digital broadcasting.