An eCommerce company is seeking a VP of Branding to lead brand strategy and drive growth through cohesive, data-driven brand development.
Responsibilities Include:
Develop and execute a comprehensive brand strategy across all channels
Ensure consistent brand voice, messaging, and visual identity
Collaborate with marketing, product, and leadership teams
Guide creative direction and brand positioning
Use data and insights to optimize brand performance and engagement
Ideal Qualifications:
Strong background in eCommerce or direct-to-consumer brands
Proven experience building and scaling brands
Strategic thinker with strong execution skills
Experience leading cross-functional teams
Data-driven mindset with strong marketing insight