Summary:
Marketing firm specialized in representing Fortune 500 companies, including hospitality and consumer brands. Established over 20+ years, and growing conservatively.
Offering:
Hybrid (3 days onsite, 2 days remote), annual employee events, insurance (health, dental), 401k, casual culture
The Role
We are seeking a senior digital growth leader to architect and scale the agency’s digital ecosystem. This is not an IT management position. It is a strategic leadership role responsible for elevating digital rigor, MarTech integration, operational efficiency, and commercial performance across the agency.
Core Responsibilities
Digital Strategy & Architecture
Own the strategic architecture of our digital ecosystem across CMS, analytics, CRM, automation, and emerging AI frameworks.
Strengthen tagging, event modeling, and attribution integrity across client accounts.
Establish structured experimentation and optimization methodologies.
Ensure digital builds meet standards for scalability, performance, and long-term maintainability.
Growth & Commercial Impact
Partner with senior leadership to define and execute a forward-looking digital roadmap aligned with revenue goals.
Lead digital strategy in new business pitches and growth opportunities.
Improve contribution margin through stronger scope discipline, workflow efficiency, and systemization.
Identify scalable service offerings within digital, data, and MarTech.
Technical Leadership & Team Development
Directly manage in-house developers and oversee external technical partners.
Establish development standards, documentation rigor, and quality control processes.
Elevate digital fluency across departments including Creative, Media, Strategy, and Client Services.
Recruit, mentor, and retain high-performing technical talent.
Client & Market Leadership
Serve as a senior digital advisor to clients, bridging marketing and technical conversations.
Articulate POVs on digital growth, MarTech integration, data strategy, and AI innovation.
Provide proactive digital insight during campaign planning and execution.
AI & Innovation
Champion responsible integration of AI tools to enhance efficiency and output quality.
Establish governance standards for AI usage.
Explore opportunities for scalable frameworks and proprietary tools.
Financial & Operational Accountability
Manage digital profitability and resource allocation.
Evaluate and negotiate vendor relationships.
Ensure technical feasibility aligns with scope prior to client commitments.
Reduce technical debt and improve operational velocity.
Your Profile
8–12+ years of digital leadership experience in an agency or growth-focused environment.
Demonstrated success influencing revenue growth through digital strategy.
Strong working fluency in CMS architecture, analytics frameworks, CRM and marketing automation platforms.
Ability to intelligently review development work across modern web technologies.
Experience managing developers and technical vendors.
Proven track record improving workflows, systemization, and operational efficiency.
Executive-level communication skills and strong client presence.
Commercially aware with experience in pricing, pitching, and protecting margin.