Job Summary:
The VP of Marketing and Public Relations (PR) supports all forms of communications for the Hutchinson Clinic, assisting with a range of marketing and communication activities with a goal to enhance the Clinic's visibility within the market and community. This position will work with key stakeholders to provide structure and guidance that create, distribute, and evaluate tactics in both digital and traditional formats. Furthermore, will assist in marketing and promotional needs for business development, recruitment and customer care while initiating strategic campaigns that align with the Clinic's vision, mission, values, and strategy.
Essential Functions and Responsibilities:
- Develop strategy and implementation of traditional and digital marketing campaigns.
- Support business development, recruitment with brand awareness initiatives.
- Creates internal content, marketing material and press releases.
- Provides expertise in editorial review on letters, proposals and other communications as needed for the Leadership team.
- Works with the Leadership team to research and prepare content to include presentations, newsletters as well as talking points as needed.
- Monitor the Company website and all social media assets. Responsible for addressing inquiries.
- Contributes innovative ideas to help company communication initiatives align with the Company's vision, mission, values, and strategic direction.
- Identify and report analytics on all campaigns and make recommendations for improvements based on findings to include return on investment (ROI).
- Network with industry experts, other similar organizations, local and surrounding communities to help drive brand initiatives.
- Assists with coordinating corporate charitable activities and community donations and sponsorships for the Company.
- Assists with advocating the Company's services during social events.
- Work collaboratively with key stakeholders and freelancers to build and optimize campaigns.
- Maintain compliance with Clinic's policies and procedures.
Additional Responsibilities:
- Identify and create marketing and promotional content, programs, and campaigns for both patient and talent acquisition and retention initiatives.
- Partner with agencies on strategic communications, brand awareness initiatives and graphic design content.
- Ensure stakeholder(s) buy in on any new marketing and communication related activities.
- Exhibit an understanding of healthcare regulatory and compliance (HIPAA).
- Ensure marketing material activities are internally transparent and continue to meet business needs.
- Provides and seeks thoughtful, constructive feedback from stakeholders and peers.
- Conducts competitor and marketplace research to help create successful marketing collateral and social media content and campaigns.