VP of Marketing

Description

The company is a privately held, late-clinical-stage biopharmaceutical organization developing novel therapies to address serious orthopedic infections and their consequences. Its lead program is a drug-device combination product designed to deliver targeted antibiotic therapy directly to the site of infection in order to treat a serious complication associated with joint replacement procedures. This program addresses a high-unmet-need condition with limited approved treatment options and has shown promising clinical results compared with the current standard of care. The organization is building its commercial team in preparation for a potential product launch that could meaningfully improve care in this treatment area.

The Opportunity

As the organization approaches the transition from clinical stage to commercial stage, it is seeking a Vice President of Marketing to build and scale its commercial marketing capability and help shape its broader commercial evolution. This is a rare opportunity to join an organization preparing to launch an innovative therapy with the potential to redefine the standard of care in a devastating and underserved disease area. This executive will report to the CEO and serve as a key member of the commercial leadership team, working in close partnership with Sales, Market Access, and Medical Affairs leadership to drive launch readiness and long-term commercial success. This role requires a rare combination of strategic sophistication, operational pragmatism, and organizational leadership. The successful candidate will help the organization evolve from an entrepreneurial clinical-stage environment into a scaled commercial enterprise—while preserving the speed, ownership, and collaborative culture that define it today. The ideal leader will operate effectively at the intersection of drug, device, procedural, clinical, and commercial dynamics, helping align the organization around a cohesive commercialization strategy while building scalable marketing capabilities for the future.

Key Responsibilities

• Lead development of the integrated commercial marketing strategy from pre-launch through commercialization and lifecycle management
• Build and scale the commercial marketing function, operating model, and capabilities required to support launch and future growth
• Develop differentiated brand positioning, messaging, and value propositions that translate complex clinical data into compelling commercial narratives
• Partner closely with Sales, Market Access, Medical Affairs, and Executive Leadership to align commercialization priorities and execution
• Develop and lead commercial training and enablement capabilities, including onboarding, field certification, disease-state and clinical education, and tools that prepare the field organization to effectively navigate complex clinical, surgical, and institutional dynamics
• Lead launch planning and execution, ensuring organizational focus, prioritization, and cross-functional coordination
• Drive disease-state awareness and educational initiatives supporting appropriate product adoption and clinical understanding, including development of healthcare professional education programs
• Lead and develop promotional strategy, materials, congress presence, digital engagement, and HCP education initiatives in alignment with regulatory and compliance standards
• Establish effective commercial planning, analytics, forecasting, and performance measurement capabilities
• Build and develop a high-performing marketing organization capable of scaling with the company’s commercial growth
• Contribute as an enterprise leader across the executive team, helping strengthen organizational alignment, decision-making, and operational scalability
• Introduce structure, prioritization, and operational discipline where needed, without creating unnecessary bureaucracy or slowing organizational agility

Leadership Profile

The successful candidate will demonstrate:

• Strong structured thinking and problem-solving capability, with the ability to break down complex business challenges into actionable and manageable components
• The ability to balance immediate execution needs with long-term organizational capability-building and scalability
• Comfort operating in ambiguity and making thoughtful decisions with incomplete or evolving information
• A bias toward action while maintaining strong judgment, prioritization, and risk awareness
• Low ego, high ownership leadership style with strong collaboration and enterprise orientation
• The ability to build credibility and influence across highly cross-functional and interdependent environments
• Executive maturity and adaptability required to help bridge the organization’s current entrepreneurial operating model with its future commercial-scale organization
• A hands-on, builder mentality combined with the ability to scale teams, systems, and leadership capability over time

Qualifications (Required)

• Bachelor's degree or equivalent required; advanced degree (MBA, PharmD, or relevant life sciences graduate degree) strongly preferred
• Minimum 12+ years of progressive pharmaceutical or biopharmaceutical marketing experience, with at least 5 years in a senior marketing leadership role
• Demonstrated experience launching and driving rapid adoption of an orphan drug and/or novel pharmaceutical product in a specialty or rare disease setting
• Deep understanding of pharmaceutical regulatory requirements governing promotion, including FDA OPDP guidelines, MLR processes, and fair balance requirements
• Proven ability to develop and execute integrated brand strategies from pre-launch through commercialization
• Experience building and leading sales training and HCP education programs
• Strong track record of cross-functional collaboration with Sales, Market Access, and Medical Affairs
• Excellent communication, presentation, and executive leadership skills
• Willingness to travel up to 50% as required by launch activities, congresses, and field engagement

Qualifications (Preferred / Strongly Preferred)

• Experience marketing drug-device combination products regulated as drugs (NDA/BLA pathway)
• Experience with orthopedics, infectious disease, or hospital-based specialty pharmaceuticals
• Experience commercializing orphan or specialty products in highly targeted markets
• Familiarity with surgical product adoption dynamics, including OR access, institutional formulary processes, and surgeon training requirements
• Experience building organizations, teams, or commercial capabilities during periods of rapid growth and organizational evolution

What We Offer

• The opportunity to lead the commercial marketing launch of an innovative therapy addressing a serious unmet medical need
• A seat at the executive leadership table of a well-funded, mission-driven organization
• Competitive executive compensation including base salary, performance bonus, and equity participation
• Comprehensive benefits package
• A collaborative, high-performance culture united by a mission to improve outcomes for patients, clinicians, and healthcare systems

Location flexible; regular travel may be required based on business needs.

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