At Fusion Recruiters, we partner with organizations that are making a meaningful impact in the communities they serve and this opportunity is no exception. Were excited to support a highly respected, multi-state farm & ranch retailer in their search for a transformational Vice President of Marketing to join their leadership team in the Pacific Northwest.
*This is a hybrid position with ~3 days in office. Candidates should reside within commuting distance or be open to relocation.
With 28 retail locations across Oregon, Washington, and California and ambitious plans to grow to 40 stores by 2030 this organization is investing in the future while staying true to its mission-driven roots and strong community values.
As the Vice President of Marketing, youll serve as the companys chief marketing strategist and a key member of the senior leadership team. Reporting directly to the CEO, you will lead the organizations marketing vision, drive customer growth and loyalty, and help guide a significant transformation toward a more digital, omni-channel future. This is an opportunity to influence enterprise-wide strategy while partnering closely with Operations, Merchandising, Finance, and Human Resources to support long-term business growth.
This role offers the chance to make a lasting impact within an organization that values collaboration, authenticity, innovation, and service to its customers and communities.
What You'll Do
- Develop and execute a comprehensive marketing strategy that drives customer acquisition, retention, and lifetime value
- Lead the organizations transition from a traditionally print-focused marketing model to a more digital-forward, omni-channel approach
- Oversee brand strategy, customer experience, loyalty programs, digital marketing, e-commerce partnerships, and promotional initiatives
- Partner closely with Merchandising, Operations, Finance, and HR to align marketing investments with business priorities and growth objectives
- Lead and develop a high-performing marketing organization, including oversight of Marketing Operations and E-Commerce leadership
- Strengthen marketing analytics, customer insights, and performance measurement capabilities to drive data-informed decision making
- Manage agency, vendor, and partner relationships to maximize marketing effectiveness and return on investment
- Champion innovation and change management efforts while building alignment and confidence across the organization
What You'll Bring
- Proven executive-level marketing leadership experience within multi-site retail or consumer-focused organizations
- Strong background in omni-channel marketing, customer acquisition, loyalty strategy, and brand development
- Experience leading organizational transformation and successfully driving change within evolving business environments
- Demonstrated ability to balance strategic leadership with hands-on execution and operational excellence
- Strong analytical mindset with experience leveraging customer insights and marketing performance data to drive results
- Exceptional communication, collaboration, and relationship-building skills
- Ability to influence across functions and align stakeholders around common goals
- Bachelor's degree in Marketing, Business, Communications, or related field preferred; MBA a plus
Preferred Experience
- Experience within farm & ranch retail, agriculture, outdoor, home improvement, rural lifestyle, or adjacent consumer-focused industries
- Familiarity with multi-state retail operations and Pacific Northwest consumer markets
- Experience overseeing or partnering closely with e-commerce functions and omni-channel growth initiatives
- Exposure to buy-online-pickup-in-store (BOPIS), digital customer acquisition, and integrated retail customer experiences
- Experience managing co-op marketing programs, vendor-funded marketing initiatives, or collaborative partner marketing models
Why You'll Love Working Here
Our client offers a collaborative and purpose-driven environment where leaders are empowered to make a meaningful impact. As a farmer-owned cooperative, the organization is deeply committed to serving its customers, employees, and local communities while investing in innovation and future growth.
Highlights include:
- Competitive executive compensation package, including base salary and annual incentive opportunity
- Opportunity to shape and lead a significant marketing transformation initiative
- High visibility role reporting directly to the CEO and partnering with executive leadership
- Ability to influence enterprise-wide strategy and long-term growth plans
- Hybrid work environment with flexibility and strong leadership support
- Mission-driven culture grounded in collaboration, authenticity, and community impact
Take the Next Step
If you're a strategic marketing leader who thrives in transforming organizations, building customer loyalty, and driving growth through innovative omni-channel strategies, we'd love to connect. Apply through Fusion Recruiters today to start a conversation about how your experience and aspirations align with this exciting opportunity.