VP of Performance Marketing

VP, Performance Marketing

About Heartland Roadshow
Heartland Roadshow is a nationwide, growth-focused company that acquires valuable estate items directly from the public through a network of events held across the U.S. Often compared to Antiques Roadshow, our events provide a professional, secure environment where individuals can sell gold, silver, coins, watches, jewelry, and other collectibles.

Our business is built on a scalable, multi-market model driven by direct-response marketing, operational discipline, and a strong focus on measurable performance.

Our marketing engine has historically been driven by direct mail, and we are now expanding into TV, paid social, and additional acquisition channels in a meaningful way.

We are seeking a high-level, data-driven marketing operator to take ownership of our acquisition strategy and help scale the business to the next level.

About the Role

This is not a “manage agencies and report metrics” role.

This is a hands-on leadership position responsible for:

• Scaling customer acquisition across multiple channels

• Driving measurable ROI (CAC, MER, revenue growth)

• Leading and developing a team of 6 marketing team members

• Building a disciplined testing and optimization culture

Key Responsibilities

• Own and scale all marketing channels (Direct Mail, TV, Paid Social, Radio)

• Optimize and improve CAC, ROAS, and overall marketing efficiency

• Expand TV advertising across new markets and creatives

• Build and scale paid social (Meta) campaigns

• Develop and execute structured A/B testing strategies

• Analyze performance across multiple markets and allocate budget accordingly

• Lead, manage, and improve a team of 6 marketing professionals

• Oversee creative direction and messaging strategy

• Build reporting systems and dashboards for performance tracking

What We’re Looking For

• 8–15+ years in performance marketing, growth, or acquisition roles

• Proven experience scaling marketing in multi-market environments

• Deep expertise in at least 2 of the following:

• • Direct Mail

  • TV Advertising

  • Paid Social (Meta)

• Strong analytical mindset (CAC, LTV, MER, ROAS)

• Experience managing teams of 5+ people

• Ability to be both strategic and hands-on

What We Are NOT Looking For

• Brand-only marketers

• Agency account managers without P&L ownership

• Candidates without direct experience scaling acquisition channels

Compensation

• Competitive base salary commensurate with experience
• Performance-based bonus tied to revenue growth, CAC efficiency, and channel performance
• Fully remote position

Why This Role is Unique

• You will own and scale a multi-channel acquisition engine

• You will have real autonomy and decision-making authority

• Your performance will be clearly measurable and rewarded

• You will play a key role in driving nationwide growth